Gear

Amazon Rebuilt Alexa Using a ‘Staggering’ Amount of AI Tools

From writing code to testing the new Alexa+, Amazon engineers used generative AI throughout the build process. We talk to Amazon's Daniel Rausch about the next version of the voice assistant.
Daniel Rausch vice president of Alexa and Echo for Amazon.com Inc. speaks during an unveiling event in New York US on...
Daniel Rausch, vice president of Alexa and Echo for Amazon.Photo-Illustration: WIRED Staff; Photograph: Michael Nagle/Getty Images

Daniel Rausch, Amazon’s vice president of Alexa and Echo, is in the midst of a major transition. More than a decade beyond the launch of Amazon’s Alexa, he’s been tasked with creating a new version of the marquee voice assistant, one that’s powered by large language models. As he put it in my interview with him, this new assistant, dubbed Alexa+, is “a complete rebuild of the architecture.”

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