Marcelo Baccarini

@marcelo_baccarini

405K subscribers379 videos

Marcelo Baccarini is a journalist, entrepreneur, and host of the TV show Pequenas Empresas & Grandes Negócios on Globo, where he has worked for over 30 years. He has interviewed thousands of entrepreneurs, visited more than 5,000 companies, and closely followed the major transformations in the business world. He is also an entrepreneur in the events and construction industries. On this channel, he shares real stories, practical insights, and reflections on entrepreneurship with those who live the day-to-day challenges of doing business in Brazil.

Marcelo Baccarini is a journalist, entrepreneur, and host of the TV show Pequenas Empresas & Grandes Negócios on Globo, where he has worked for over 30 years. He has interviewed thousands of entrepreneurs, visited more than 5,000 companies, and closely followed the major transformations in the business world. He is also an entrepreneur in the events and construction industries. On this channel, he shares real stories, practical insights, and reflections on entrepreneurship with those who live the day-to-day challenges of doing business in Brazil.

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60 Cut 6

205 views

60 Clip 5

162K views

One mistake tanks a store's delivery ranking

156K views

He uses iFood to escape iFood

213K views

60 Cut 2

140K views

The unseen delivery scam

291K views

59 Clip 12

23K views

59 Cut 11

87K views

59 Clip 10

115K views

59 Clip 9

49K views

59 Clip 8

160K views

Clip 59 Cut 7

287K views

59 Cut 6

56K views

59 Clip 5

766K views

59 Clip 4

241K views

59 Cut 3

99K views

59 Cut 2

72K views

1-METER PASTRY! How does this even work?

82K views

A 2cm thicker slice of salmon caused a loss of up to R$ 40,000 in a month.

282K views

A single bluefin can cost 4 million reais.

70K views

If every customer only eats sashimi, will the restaurant go broke?

54K views

The real profit is hidden in the delivery aisle

216K views

$200 all-you-can-eat sushi with premium items.

631K views

Soy sauce makes you thirsty. You drink more, and eat less of the most expensive item.

350K views

58 Clip 4 2

222K views

Clip 3

106K views

One all-you-can-eat place costs $200, another $85 with free drinks and dessert. But both turn a p...

284K views

58 Cut 1

188K views

The 30-year-old corner store that won't give up against the giants

51K views

The phone test that shows the only real advantage of small over big

64K views

Why the market that doubled its size keeps its shelves always full

64K views

The secret of the small market that grew among the giants

88K views

Surrounded by 5 big supermarkets

46K views

The corner store charges more than Pão de Açúcar for almost everything

85K views

The tiny market where every corner became a makeshift add-on

127K views

For 30 years, he was the only one.

228K views

The cruel price that a radical diet can make you pay later

16K views

Why Yo-Yo Dieting Isn't About a Lack of Willpower

13K views

The industry profits when you gain weight

51K views

Same amount of potatoes. The processed version has ten times more calories.

17K views

From 150 grams of sugar a month to 4 kilos

35K views

The doctor who explains why you can't stop eating snacks

43K views

Why snacks stimulate your five senses

52K views

The shocking effect of betting sites on the World Cup

10K views

From Promotion to Addiction.

28K views

Money leaving the real economy.

8.6K views

Meet the young man who lived a lie

13K views

It's not luck.

12K views

The More You Play, the More Likely You Are to Lose

71K views

He lost R$ 1.5 million on betting sites.

276K views

Why Nobody Is Coming Into the Coffee Shop

22K views

O ouro inexplorado

9.8K views

She loses R$4,000 a month to keep her coffee shop open. And the solution was right next door.

38K views

She sells 400 burgers a month and still loses money every month

31K views

You have five unpaid jobs.

18K views

She invested R$130k in a burger joint. Seven months later, she wants to go back to being a nanny.

49K views

The Little Details That Drive Customers Away Before They Even Enter Your Shop

27K views

The empty burger joint three minutes from a college

29K views

Two beautiful shops, good product, zero customers. The problem isn't what you're selling.

75K views

Four people who don't want a 9-to-5

11K views

The former delivery rider making 30 million

12K views

No boss. No rest. The price of avoiding a 9-to-5.

17K views

The delivery rider who can't afford to get sick

12K views

Why Being a Great Professional Isn't Enough to Run a Business

14K views

The bike shop under a tree

76K views

He trusts the Pix and tracks 200 customers solely by memory

37K views

The man who sells coffee between cars

269K views

The difference between being self-employed and being a business owner

47K views

Why dumping seafood on the table generates a 70% gross margin

95K views

The market that exploded with Mounjaro's side effect

6.8K views

The clinic that grew 70% because of weight-loss pens

6.6K views

What happens to your body when you stop using the weight-loss pen

8.6K views

The shop that lost 50% of its business because of Mounjaro

62K views

The restaurant that gave a discount to Mounjaro users

67K views

The weight-loss pen side effect that nobody tells you about

22K views

The owner who does it all

32K views

Why do people pay R$ 70 for cake when there's a R$ 10 brigadeiro?

522K views

The giant slice of cake that caused a line on the sidewalk

40K views

The delivery app was making more money than the dessert shop owner

271K views

The bakery with a line out the door that owes $3 million

86K views

The store that was packed with a microphone, an announcer, and a hat.

29K views

The difference between the pushy salesperson and the one who actually closes the deal

97K views

Why not having prices on display scares away more customers than high prices do

54K views

Your storefront has 5 seconds. What's happening in those 5 seconds?

31K views

Why covering your window display with promotions makes you sell less

26K views

Why does putting too much stuff in the window display make people walk right past it?

27K views

3 types of storefronts that scare customers away before they even enter

24K views

The snack bar that lost a customer in 5 minutes

252K views

Fast food with a farm-style feel: the strategy behind Divino Fogão.

107K views

Why fish and picanha are on the all-you-can-eat buffet for R$ 39.90

51K views

How this restaurant makes inexpensive food seem fancy.

152K views

Por que o prato "à vontade" é menor que o do quilo

117K views

He thought he was a buffet strategist. He wasn't.

127K views

The customer who almost disappears behind the plate.

435K views

A candy that isn't a candy.

32K views

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