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Why the Polling in Michigan Was Off the Mark

Surveys greatly overestimated how Dr. Abdul El-Sayed would fare in the state’s Democratic Senate primary, revealing some typical polling challenges.

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Polling ahead of the Democratic Senate primary in Michigan had indicated stronger support for Dr. Abdul El-Sayed than he received on Election Day.Credit...Nick Hagen for The New York Times

Much of the pre-election polling in Michigan’s Democratic Senate primary showed Dr. Abdul El-Sayed, a progressive candidate, with a commanding lead over the more moderate Haley Stevens. Come election night, however, Dr. El-Sayed eked out a narrow victory, in a race so tight it was not called until Wednesday morning.

So, why did the polling miss by such a wide margin?

Conducting surveys in partisan primaries has long presented a challenge to pollsters, as it requires them to make assumptions about who will actually turn out to vote. Without mandatory party registration in Michigan, pollsters must guess who will show up on Election Day.

Many surveys assumed political independents would make up 30 to 40 percent of the electorate. These polls showed Dr. El-Sayed winning independents by a wide margin. While there is little authoritative detail available on the actual electorate, that assumption could have contributed to the challenge in polling the race, as voters who decline to identify with a political party tend to vote less frequently.

Recent Michigan Senate Democratic Primary Polls

See all polls ›
poll from
Zenith Research
conducted July 26 to 30
536 likely voters
El-Sayed +19
53%El-Sayed
34%Stevens
2%McMorrow
poll from
SoCal Strategies
conducted July 28 to 30
437 likely voters
El-Sayed +17
56%El-Sayed
39%Stevens
poll from
Emerson College 
conducted July 26 to 27
700 likely voters
El-Sayed +16
57%El-Sayed
41%Stevens
2%McMorrow
poll from
Tavern Research
conducted July 26 to 27
914 likely voters
El-Sayed +10
46%El-Sayed
36%Stevens
4%McMorrow
poll from
Tulchin Research
conducted July 13 to 15
500 likely voters
El-Sayed +16
56%El-Sayed
40%Stevens

Polls from “select pollsters” meet certain criteria for reliability and are shown with a diamond.

Polls collected by The New York Times

Another challenge was a lack of high-quality polling. In The New York Times’s poll tracker, “select pollsters” are those who have met qualifications to be considered generally more accurate and trustworthy. In the final month before the primary, just one poll was conducted by such a group.

Much of the remaining polling was conducted by groups that were — either directly or indirectly — affiliated with Dr. El-Sayed’s campaign. Historically, campaigns and their allies have had an incentive to produce polls showing their candidate doing well to try to build a narrative about the race, even if those numbers do not always align with reality.

Video
What Can a Poll Tell Us?
Everyone wants to know who will win an election, but polls do more than predicting outcomes. The polling reporter Ruth Igielnik shares how polls are also judged on their ability to reveal electorate dynamics.CreditCredit...Eze Amos for The New York Times

Polls did seem to understand the underlying dynamics of the race. In pre-election polls, Dr. El-Sayed did particularly well with younger voters; on election night, he performed particularly well in areas with a high concentration of young voters. Polls also accurately captured Ms. Stevens’s strength with Black voters and in suburban communities.

Polls also seemed to accurately capture the mood of the electorate on Israel. Ms. Stevens’s support for Israel — and the support she received from the American Israel Public Affairs Committee — appears to have been a liability. Polls showed that AIPAC, which spent heavily on behalf of Ms. Stevens, had a very negative image among likely Democratic primary voters in the state. Ultimately, that support likely cost her with some voters.

Ruth Igielnik is a Times polling editor who conducts polls and analyzes and reports on the results.

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