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Accounts in Review
11 agency reviews to know about
Coca-Cola Co., Levi’s and Microsoft are among the brands making agency changes.
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Media
Why media teams are reducing their number of ad tech partners
Media teams are debating whether to develop their own tech or go to ad tech partners.
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Agencies
WPP plans to cut hundreds more jobs this year as its restructuring continues
Some employees were informed today of their roles being affected at WPP agencies including VML.
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Food & Beverage
CMO turnover in the restaurant industry—why marketing leaders are under pressure
Between growing expectations of CMOs and mounting pressure on the industry, turnover is high.
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Brand Marketing
America’s Hottest Brands 2026 is here—what’s coming this week
This week, Ad Age highlights 20 brands, people and platforms that are having a moment.
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Agencies
Ogilvy US CEO to depart after less than a year in the post
Laurent Ezekiel, Ogilvy’s global CEO, will take charge of North America as Lyndsey Corona exits the US CEO role.
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Brand Marketing
Why beauty brands are ahead of the curve with AI—and what others can learn
Beauty brands are using AI for data mining, content creation, chatting with loyalists and for product discovery in order to deepen consumer connections.