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How advertising lost its sense of humour

Globalisation, budget cuts and fear of offence take a toll as commercials become po-faced

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McDonald's TV advert
McDonald's used humour in its recent 'raise your arches' TV campaign Credit: YouTube
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Amid the champagne, canapes and beach parties of the glitzy Cannes Lions festival – the adland equivalent of the Oscars – executives are hoping to restore something at risk of extinction in the industry: a sense of humour…

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