Plattr is the operating system for food businesses — founder-built by
someone who ran the shop before writing a line of code, and knows exactly
what good software is supposed to feel like behind the pass.
Auckland, Aotearoa Founded 2024 Founder-led
Tuesday, 10:47am. The kind of morning we build for.
We believe restaurants should run on one system, not six.
That the people who feed us deserve software that feels as good as the
food they cook. And that the best way to learn what restaurants need
is to have actually worked in one.
The problem
The food stack was broken.
The average restaurant runs on twelve different tools — POS, online
ordering, loyalty, email, socials, kitchen display, roster, stock,
accounting, reviews, delivery, and the spreadsheet keeping them in line.
Each one invoices you. None of them talk. Yours doesn’t have to.
6+
separate tools in the average food-business stack
~$240
typical monthly cost across them · six separate bills
NZ$39
where Plattr starts · monthly, one bill
1
login, invoice & renewal — instead of six
Plans from NZ$39/mo (Basic) · NZ$79/mo (Standard, most popular) · Custom (Plattr+).
One subscription, one invoice, one renewal — not the six you’re paying for today.
Our Story
Plattr started as a cookie business.
It didn’t begin as a software company. It began as
Dipped (dipped.nz)
— a cookie brand I started in Aotearoa, making the kind of thing
people plan their weekend around.
The baking was the easy part. Running the business was where it
fell apart. There was a website builder, a separate online-ordering
plugin, a checkout that didn’t know what the website knew, a loyalty
app that talked to neither, email in one tool, stock counted on the back
of a docket, and the numbers scattered across all of it. Every week I’d
sit down and try to reconcile a fistful of logins into one honest
answer: did we actually make anything this week?
Running the shop — before there was a single system to run it on.
So I built our own. Not to sell — just to run Dipped. One place for
the menu, the orders, the payments, the regulars and the numbers. One
login instead of eight. For the first time, the business felt calm: I
could see the whole thing on one screen and get back to actually making
the product.
The realisation came afterwards. Showing it to other food people
— cafés, food trucks, caterers, all fighting the exact same 11 pm
glue-work — it clicked that the most valuable thing we’d built
wasn’t the cookies. It was the operating system underneath
them. That system became Plattr.
Today
Plattr is that same idea, rebuilt for every kind of food business:
one login, one bill, one system — storefront, POS, kitchen,
delivery, CRM, loyalty, marketing and analytics that all share a single
brain. Built in Aotearoa, from behind a real counter, for the way food
businesses actually run.
Tomorrow
The plan is the same as it was at the bakery: keep building until the
people who run the food places we love can spend their day cooking,
hosting and growing — not gluing together SaaS tools at 11 pm.
How we’re different
One platform. Food-first.
Plattr is a single operating system — one database, one menu, one
customer record — covering every surface your business touches. And
because it was built for food from day one, the primitives match your
kitchen, not a warehouse.
Brand-native
Drop a logo — we extract your palette, type, and shape language. The
whole platform becomes a mirror of the brand you already have.
One truth
One customer record. One menu. One dashboard. Close-of-day is a tap,
not a reconciliation marathon between four apps.
Live in minutes
A working ordering site, POS, and kitchen system in the time it
takes to describe your menu. No template hunt, no dev agency.
Actually about food
Recipes, allergens, prep stations, catering minimums, rotating
specials. The product speaks your language, word for word.
99.98% uptime
Fresh capacity spins up the second your traffic jumps, so a Friday
rush or a viral moment can never outrun the platform. Your busiest
day is our easiest day.
NZ-owned
Real humans in your timezone. Your support ticket reaches the people
who can actually change the product — not a chatbot in another
hemisphere.
How we move your numbers
Your bottom line, not ours.
Every feature earns its keep by making you money or saving you time.
Here’s what that looks like in a typical month.
+18%
average repeat-order rate lift on Plattr loyalty
−45m
daily admin reclaimed per operator
01
Turn first-timers into regulars.
Rewards fire automatically the moment your CRM sees a second
order. Customers get offered the right thing, at the moment
they’d reorder anyway.
02
Stop leaking carts.
Abandoned-cart recovery lives inside the same system that took
the order. The email sends itself. The link lands straight back
on your storefront.
03
Know your numbers in one glance.
Reports you’d otherwise pull from four apps, rendered in one
dashboard. Sales, margin, top items, repeat rate. The decisions
take a sentence.
04
Run catering without a spreadsheet.
Events and catering orders flow through the same pipeline as
daily trade. Minimums, prep times, deposit invoicing — all
first-class citizens.
What we believe
Four things we won’t compromise on.
Even when it would be faster.
i.
Your brand, not a template.
Every screen adapts to the brand you already have. We won’t ship another “pick a theme, hope for the best” experience — ever.
ii.
One system, one truth.
If a new feature needs a second database of customers, it doesn’t ship until it uses the existing one. No silos, ever.
iii.
Operator-first, not admin-first.
Designed for the person on the floor at 7 pm, not the accountant looking at a ledger once a month. Speed matters. Clarity matters more.
iv.
Priced for kitchens.
Food runs on thin margins. Our price reflects that. No per-transaction creep, no surprise add-ons, no feature-gating at checkout.
The founder
One founder. Behind a real counter.
Plattr is founder-led — built by someone who ran the shop first
and wrote the software second, because the tools on the market
couldn’t.
F
Flynn
Founder · Dipped → Plattr
Auckland born and raised. Started Dipped, built the system to run
it when nothing on the market fit, and turned that into Plattr. Now
builds the whole thing — from the pass to the payout —
for every other food business that’s tired of gluing tools
together.
I start Dipped (dipped.nz), a cookie brand in Aotearoa. The baking works fast — but running it means a stack of apps that never talk to each other, and a weekly spreadsheet ritual just to see what we made.
2024
I build our own system.
Nothing on the market fits a food business, so I build one myself to run Dipped: the menu, orders, payments, regulars and numbers, all in a single login. The shop finally feels calm.
2025
The cookies weren’t the product.
Other food people — cafés, food trucks, caterers — want the system more than the recipe. So it gets rebuilt for every kind of kitchen. That system becomes Plattr.
2026
You’re reading this page.
Plattr ships every week and answers the phone every day. The plan from behind the counter is still the plan: one system, one bill, one product — for every kind of food business.
By the numbers
What Plattr looks like under the hood.
1,200+
orders shipped through Plattr every day
11s
median time from “pay” to a kitchen ticket
99.98%
uptime over the last 12 months
1
login, bill, and product — for every customer
Built the right way
Built in Aotearoa Founder-led No commissions No lock-in Own your data
Want to see what we’ve built?
Three minutes to spin up your own Plattr. No credit card. NZ$1/month for the first three months.
