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Code and Theory

We design, build and market to transform our clients’ businesses

Evolving E-commerce

Illustration of a pasta dish with clams, tomatoes, lemon wedge, and cooking icons.
Dive into our collaboration with Albertsons, where we simplify grocery shopping through cutting-edge technology and marketing strategies. Our focus on connected retail and digital product development aims to enhance customer experience and drive efficiency in the food and beverage industry.
Champion
Dive into the Champion collection, where we redefine an iconic brand for today's consumers. Our strategies encompass customer experience, branding, and technology, ensuring a transformative journey that resonates with the new generation.
Marriott
Reimagining Marriott Bonvoy As A Hub For Travel Content And Commerce
Transforming YETI's E-commerce from Browsing to Buying
Dive into YETI's journey of enhancing its e-commerce experience. From customer journey mapping to innovative content strategies, learn how we helped shift their focus from browsing to buying, ensuring a seamless online shopping experience.

Media and Publishing's Trusted Digital Transformation Partner

Graphic design featuring the text 'California Post' in bold white letters on a red background with overlapping text.
Discover how The California Post is merging New York's boldness with California's vibe through a strategic marketing campaign. This collection highlights effective branding, content strategy, and customer experience initiatives aimed at creating a strong brand identity in 2026.
Join us in exploring Thomson Reuters' journey of transformation from a content pioneer to a tech and AI leader. This collection highlights key strategies in AI-enabled business transformation, enhancing customer experience, and developing cutting-edge AI models. Dive into the future of branding and services in media and entertainment with Thomson Reuters.
Desktop website homepage for the Minnesota Star Tribune showing headlines about local air quality warnings and restaurant reviews.
Dive into the Minnesota Star Tribune's 2024 transformation journey. Our comprehensive brand transformation roadmap and content strategy are setting new standards in media and entertainment, enhancing the local news experience.
Powering the Future of Data Journalism
The NBC Big Board is revolutionizing data journalism by integrating advanced data strategies and analytics. Learn how NBC is transforming content delivery and enhancing user engagement through innovative data services and customer experience strategies.

Reimagining the Financial Services Model

TIAA
Discover how TIAA is addressing the financial needs of individuals later in life. This collection highlights practical solutions and insights aimed at promoting financial security and well-being during retirement years.
Three employees excitedly interacting at a JPMorganChase location.
Join us as we partner with JPMorganChase to redefine the future of work. Our creative agency is dedicated to enhancing customer experience, employee engagement, and cultural transformation within the world's largest bank. Learn more about our innovative strategies and impactful results.
Collage of lifestyle and conceptual images for T. Rowe Price, featuring surfing, chess pieces, rock climbing, and family moments.
Discover the successful collaboration between Code and Theory and T. Rowe Price, focusing on a full digital transformation. This project not only streamlined operations but also resulted in a 61% traffic increase and a 17% boost in conversions, saving $15M and 100,000 hours in a single quarter.
Out-of-home banner on the New York Stock Exchange for Lazard Asset Management, displaying 'We are the Investment Architects'.
Delve into the partnership between Lazard Asset Management and Code and Theory, where technology meets creativity. This collection showcases how a technology-first approach can elevate financial services, improving client interactions and operational efficiency.

Sports Experiences Built to Scale

Dynamic motion capture of a tennis player on a clay court.
Code and Theory successfully designed and launched the USTA Coaching marketing site and MVP dashboard, enhancing the brand identity of the United States Tennis Association. Learn about our strategic insights and creative solutions that drove growth and transformation for this iconic sports organization.
Dive into the creative rebranding process of the Washington Commanders, a unique NFL team transformation. Learn about our strategic branding, identity design, and commitment to diversity and inclusion in sports marketing.
No Flags, Just Wins: Reimagining the NFL App Experience
Dive into our collection 'No Flags, Just Wins' as we redefine the NFL app experience. Learn about our strategic approach to customer experience, technology integration, and audience understanding, all aimed at delivering impactful results for NFL fans.
Digital marketing ads for Tipico sportsbook featuring soccer, flying pig, and basketball themes with promotional deposit offers.
Join Tipico on a mission to win Ohio by harnessing the power of AI. Our creative agency specializes in AI-enabled business transformation, campaign development, and audience segmentation to deliver results that matter. Explore our strategies and insights tailored for the sports industry.

Driving B2B Growth

Out-of-home billboards for Amazon Ads promoting local business advertising on Prime Video and Twitch in urban settings.
Dive into our innovative national campaign for Amazon Ads, designed to boost small and medium businesses. Learn how effective marketing strategies and exceptional customer experiences can lead to significant growth and success in the competitive landscape.
A drone viewed from below, featuring glowing blue lights and four propellers, set against a dark background.
Join Qualcomm in revolutionizing the landscape of AI and IoT. Our collection highlights transformative technologies, data architecture, and marketing strategies designed for developers. Unlock new opportunities in connected retail, machine learning, and AI-enabled business transformation.
Growing opportunity with a developer-first approach
Dive into Microsoft's 'Yours to Build' collection, which empowers developers with AI-driven tools. This platform offers personalized experiences, audience insights, and analytics to enhance your projects and drive effective business transformation.
Portrait of a healthcare professional adjusting safety goggles with a stethoscope around the neck, set against a colorful gradient background with the Henry Schein logo.
Explore the transformation of Henry Schein's e-commerce platform by Code and Theory. We focused on reducing the administrative burden on healthcare professionals, saving 1.1 billion hours annually. Our redesign cut purchase touchpoints by 46%, leading to a 23% increase in revenue per visit. Join us in revolutionizing healthcare transactions.

All Work

Pioneering AI and AEO-Powered Commerce
Explore JBL's groundbreaking journey with Code and Theory as we revolutionize AI search. Our innovative 'surround search' strategy combines social, LLM, and web elements, ensuring JBL stays ahead in the competitive landscape. Learn how we leverage AI, data analytics, and customer insights to transform marketing and enhance brand identity.
Discover the collaboration between Code and Theory and Stanley Black and Decker, focusing on digital transformation. In just six months, we consolidated 30+ brand sites into a single, efficient knowledge engine, enhancing customer experience and leveraging data analytics for sustainable growth.
Collage of lifestyle and conceptual images for T. Rowe Price, featuring surfing, chess pieces, rock climbing, and family moments.
Discover the successful collaboration between Code and Theory and T. Rowe Price, focusing on a full digital transformation. This project not only streamlined operations but also resulted in a 61% traffic increase and a 17% boost in conversions, saving $15M and 100,000 hours in a single quarter.
Graphic design featuring the text 'California Post' in bold white letters on a red background with overlapping text.
Discover how The California Post is merging New York's boldness with California's vibe through a strategic marketing campaign. This collection highlights effective branding, content strategy, and customer experience initiatives aimed at creating a strong brand identity in 2026.
Website homepage for NFL+ Premium featuring an NFL player in a blue jersey with a call to action to subscribe.
In 2026, we reimagined NFL.com as the key link between fans and commerce, enhancing the experience for 150 million visitors. This case study showcases our approach to marketing, customer experience, and business analysis, driving growth and efficiency for the NFL.
Out-of-home billboards for Amazon Ads promoting local business advertising on Prime Video and Twitch in urban settings.
Dive into our innovative national campaign for Amazon Ads, designed to boost small and medium businesses. Learn how effective marketing strategies and exceptional customer experiences can lead to significant growth and success in the competitive landscape.
Reinventing a 102-Year Icon for the Modern Attention Economy
Discover the collaboration between TIME and Code and Theory that drives business and platform transformation. By leveraging AI, data analytics, and a comprehensive content strategy, this partnership aims to enhance audience engagement and maintain TIME's influence in shaping history.
Portrait of a healthcare professional adjusting safety goggles with a stethoscope around the neck, set against a colorful gradient background with the Henry Schein logo.
Explore the transformation of Henry Schein's e-commerce platform by Code and Theory. We focused on reducing the administrative burden on healthcare professionals, saving 1.1 billion hours annually. Our redesign cut purchase touchpoints by 46%, leading to a 23% increase in revenue per visit. Join us in revolutionizing healthcare transactions.
Join Code and Theory in revolutionizing the Philadelphia Flyers app. Our comprehensive approach combines CRM strategies, content development, and new technologies to deliver an unparalleled experience for fans. Learn how we drive growth and efficiency in the NHL.
Out-of-home banner on the New York Stock Exchange for Lazard Asset Management, displaying 'We are the Investment Architects'.
Delve into the partnership between Lazard Asset Management and Code and Theory, where technology meets creativity. This collection showcases how a technology-first approach can elevate financial services, improving client interactions and operational efficiency.
Dive into Qualcomm's strategic evolution in the auto sector, showcasing their innovative Snapdragon Elite chipset. Learn how they are redefining customer experience, enhancing brand identity, and leveraging technology for growth and efficiency in the automotive landscape.
Powering the Future of Data Journalism
The NBC Big Board is revolutionizing data journalism by integrating advanced data strategies and analytics. Learn how NBC is transforming content delivery and enhancing user engagement through innovative data services and customer experience strategies.
Transforming YETI's E-commerce from Browsing to Buying
Dive into YETI's journey of enhancing its e-commerce experience. From customer journey mapping to innovative content strategies, learn how we helped shift their focus from browsing to buying, ensuring a seamless online shopping experience.
Dynamic motion capture of a tennis player on a clay court.
Code and Theory successfully designed and launched the USTA Coaching marketing site and MVP dashboard, enhancing the brand identity of the United States Tennis Association. Learn about our strategic insights and creative solutions that drove growth and transformation for this iconic sports organization.
MLB.TV mobile app screens showing live game options for different teams.
Dive into the partnership between Major League Baseball and Code and Theory, a leading technology-first creative agency. Uncover how we leverage technology to redefine the fan experience in 2025.
Dive into the innovative partnership between Manchester City Football Club and Code and Theory. This technology-first creative agency is redefining fan engagement and brand experiences in 2025 through groundbreaking design and digital solutions.
Desktop and mobile website screens for Baron Capital, featuring navigation, article cards, and data visualizations.
Explore the partnership between Baron Capital and Code and Theory, a leading technology-first creative agency. Dive into innovative strategies and creative solutions that redefine the digital experience.
Dive into the world of Code and Theory, a leading technology-first creative agency. In collaboration with Shore Capital Partners, we harness the power of technology and creativity to deliver exceptional results. Join us in redefining the future of creative solutions.
Desktop website interface for Apollo Global Management showing an interactive retirement calculator and homepage with financial planning tools.
Dive into the world of Code and Theory, a cutting-edge creative agency that prioritizes technology. In collaboration with Apollo Global Management, we redefine creativity in 2025, delivering exceptional results through innovative strategies.
Explore the partnership between Vrbo and Code and Theory aimed at improving accessibility for travelers with disabilities. This initiative educates hosts on making essential upgrades, tapping into the $60 billion accessible travel market and fostering inclusivity in the hospitality industry.
Growing opportunity with a developer-first approach
Dive into Microsoft's 'Yours to Build' collection, which empowers developers with AI-driven tools. This platform offers personalized experiences, audience insights, and analytics to enhance your projects and drive effective business transformation.
Crafting Forrester’s Best Omni-channel Shopping Experience
Dive into The Home Depot's approach to creating Forrester’s best omni-channel shopping experience. Learn about customer journey mapping, audience segmentation, and the latest technologies that enhance efficiency and drive transformation in retail.
Dive into ConEdison's journey from legacy to leadership in sustainable energy. Our collection showcases effective marketing, customer experience enhancements, and creative campaign strategies tailored for 10 million New Yorkers. Join us in redefining the future of energy.
Transforming the Ecosystem of a Legacy Brand
Dive into Microsoft's transformative approach to revamping its legacy brand. This collection showcases strategies in customer experience, brand transformation, and marketing, highlighting the journey of a tech giant in 2025.
Dive into the Cartier collection that focuses on enhancing the retail experience by integrating content, commerce, and customer connections. Our approach includes thorough analysis and strategy, ensuring a seamless customer journey in the fashion and beauty industry.
Digital marketing ads for Tipico sportsbook featuring soccer, flying pig, and basketball themes with promotional deposit offers.
Join Tipico on a mission to win Ohio by harnessing the power of AI. Our creative agency specializes in AI-enabled business transformation, campaign development, and audience segmentation to deliver results that matter. Explore our strategies and insights tailored for the sports industry.
Matching the Right Customers with the Right Businesses — Right Away
polestar thumbnail
Dive into the Polestar collection, where electric driving meets progressive marketing and customer experience. Our strategies redefine content and channel approaches, paving the way for a sustainable future in mobility. Join us in exploring the transformative power of Polestar.
Battleground call out from Context Lens
Explore Context Lens, the groundbreaking AI-driven anticipatory design system for publishers by Real Clear Politics. Revolutionize your publishing approach with cutting-edge technology that anticipates user needs and optimizes content presentation.
Dive into the groundbreaking truck launch by Volvo Trucks that redefined industry standards. This collection highlights the creative strategies behind customer journey mapping, brand identity, and the integration of new technologies, showcasing how Volvo set a new benchmark for differentiation and results in the market.
Three employees excitedly interacting at a JPMorganChase location.
Join us as we partner with JPMorganChase to redefine the future of work. Our creative agency is dedicated to enhancing customer experience, employee engagement, and cultural transformation within the world's largest bank. Learn more about our innovative strategies and impactful results.
Dive into the creative rebranding process of the Washington Commanders, a unique NFL team transformation. Learn about our strategic branding, identity design, and commitment to diversity and inclusion in sports marketing.
Fans in a stadium cheering with raised arms as confetti falls during a soccer match.
Discover how Blick, a cornerstone of Swiss media, underwent a significant relaunch in 2025. This collection highlights our efforts in customer experience enhancement, product strategy, and the integration of AI to redefine media and publishing in Switzerland.
Join us on a journey as Pfizer transforms its platform into a beacon of healthcare innovation. This collection highlights strategies in customer experience, technology, and product development that redefine health and wellness priorities for 2025.
Mobile screen with 'Welcome to Scout' text, yellow speech bubble, 'Get started' and 'Sign in' options.
Meet Scout, a powerful tool developed by Sutter Health to build resilience in today's youth. This collection showcases our commitment to enhancing customer experiences through innovative strategies, including mobile app development, UX refinement, and accessibility compliance. Join us in exploring how we can make a difference together.
Marriott
Reimagining Marriott Bonvoy As A Hub For Travel Content And Commerce
No Flags, Just Wins: Reimagining the NFL App Experience
Dive into our collection 'No Flags, Just Wins' as we redefine the NFL app experience. Learn about our strategic approach to customer experience, technology integration, and audience understanding, all aimed at delivering impactful results for NFL fans.
A drone viewed from below, featuring glowing blue lights and four propellers, set against a dark background.
Join Qualcomm in revolutionizing the landscape of AI and IoT. Our collection highlights transformative technologies, data architecture, and marketing strategies designed for developers. Unlock new opportunities in connected retail, machine learning, and AI-enabled business transformation.
Join us in exploring Thomson Reuters' journey of transformation from a content pioneer to a tech and AI leader. This collection highlights key strategies in AI-enabled business transformation, enhancing customer experience, and developing cutting-edge AI models. Dive into the future of branding and services in media and entertainment with Thomson Reuters.

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newbiz@codeandtheory.com

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

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