It is rare to come across a new launch project in Singapore that accurately reflects the type of first-mover advantage that we often hear thrown about in the property market. But in the case of Dunearn House, that attribute frames much of the product positioning and will be part of buyers’ consideration leading up to its sales launch on July 25.
Jointly developed by Frasers Property, CSC Land, and Sekisui House, the 380-unit Dunearn House commands many firsts as the latest luxury condominium in Bukit Timah. Its surroundings are new and arise from the redevelopment of the former Turf City into a new residential precinct. This is a part of Bukit Timah that long-time residents there will fondly recall.
The Bukit Timah Turf City precinct will eventually house up to 20,000 private and public homes over the coming years, and Dunearn House can claim the title of being the first new residential development to break ground there.
Analysing this project means scrutinising what it means when we call this a ‘new’ locale. Bukit Timah is certainly not a new area, it is one of the most established and – yes, expensive – neighbourhoods in Singapore.
Thus, this is not really a “transformation” story the likes of which we see playing out in areas like Jurong East or One North. This part of Bukit Timah already boasts an established private residential market with a deep catchment of buyers.
In light of this fact, how does the price point for Dunearn House measure up? In this article, we’ll take a deeper dive into how its opening prices compare against the surrounding market.
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