Booking is one of the oldest online travel agencies still active today, originally launched in 1996 by Geert-Jan Bruinsma as Bookings.nl, which was then merged with Booking.com at the tail end of the dotcom bubble in 2000.
At the same time, Priceline.com was falling headfirst into bankruptcy, after declaring a $1.1 billion loss in 1999 and seeing its stock tank from $974 to $7 a share. Somehow, it survived while many other .com websites failed, and in 2006 acquired Booking.com.
When the acquisition happened, Priceline.com was the more valuable of the two brands, due to its market share in the United States. From 2005 to 2018, the company went under the Priceline brand, before changing to Booking Holdings.
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In the two decades since acquisition, Booking has acquired many other companies in the online travel space, including Agoda.com, Kayak, Cheapflights, Rentalcars.com, Momondo, and OpenTable. Booking has also expanded its services to include rental cars, airline tickets, and homestays.
Booking and Expedia were the two dominant online travel agencies throughout the 2000s and early 2010s, with the duopoly acquiring most other websites and apps. However, the launch of Airbnb forced both to expand to homestays and short-term rentals.
That said, Booking is still the market leader when it comes to bookings volume, especially outside the US where the majority of its transactions take place.
We have collected data and statistics on Booking. Read on below to find out more. Need more insights? Check out our travel app report.
Booking Key Statistics
- Booking generated $26.9 billion in 2025, a 13.5% increase year-over-year
- Booking generated $5.3 billion net income in 2025, an 8.2% decrease on the previous year
- Booking reported $186 billion bookings volume in 2025
- Over 1.2 billion nights were booked and 68 million airline tickets purchased in 2025
- Booking had 150 million active mobile users in 2025
- App downloads for Booking declined 6.4% in 2025
Travel App Report 2025
Want to learn more about the travel app industry? Our Travel App report covers financials, market share, users, installs, demographics and benchmarks.
- Charts: 80
- Data Points: 1038
- Apps covered: 16
Booking Overview
| Title | Title 2 |
|---|---|
| Launch date | October 1996 |
| HQ | Norwalk, Connecticut |
| People | Glenn D. Fogel (director, CEO), James Waters (CBO), Uvashni Raman (CFO) |
| Business type | Public (NASDAQ: BKNG) |
| Industry | Travel |
Booking Revenue
Booking Holdings’ total revenues for the full year 2025 were $26.9 billion, an increase of 13.5% from the prior year.
Booking revenue 2010 to 2025 ($mm)
Booking revenue 2010 to 2025 ($bn)
| Year | Revenue ($bn) |
|---|---|
| 2010 | 3.08 |
| 2011 | 4.35 |
| 2012 | 5.26 |
| 2013 | 6.79 |
| 2014 | 8.44 |
| 2015 | 9.22 |
| 2016 | 10.74 |
| 2017 | 12.68 |
| 2018 | 14.52 |
| 2019 | 15.06 |
| 2020 | 6.79 |
| 2021 | 10.95 |
| 2022 | 17 |
| 2023 | 21.3 |
| 2024 | 23.7 |
| 2025 | 26.9 |
Sources: Travel App Report, Company data
Booking Profit
Booking has made an annual net profit every year. It reported close to $5.4 billion net profit in 2025.
Booking net income 2010 to 2025 ($mm)
| Year | Net income ($mm) |
|---|---|
| 2010 | 528 |
| 2011 | 1056 |
| 2012 | 1420 |
| 2013 | 1893 |
| 2014 | 2422 |
| 2015 | 2551 |
| 2016 | 2135 |
| 2017 | 2341 |
| 2018 | 3998 |
| 2019 | 4865 |
| 2020 | 59 |
| 2021 | 1165 |
| 2022 | 3058 |
| 2023 | 4289 |
| 2024 | 5882 |
| 2025 | 5398 |
Sources: Travel App Report, Company data
Booking Bookings Volume
Gross travel bookings of $186.1 billion, an increase of 12.3% from the prior year.
Booking bookings volume 2016 to 2025 ($bn)
| Year | Bookings ($bn) |
|---|---|
| 2016 | 60.08 |
| 2017 | 81.22 |
| 2018 | 92.75 |
| 2019 | 96.44 |
| 2020 | 35.39 |
| 2021 | 76.58 |
| 2022 | 121.3 |
| 2023 | 150.6 |
| 2024 | 165.6 |
| 2025 | 186.1 |
Source: Company data
Booking Room Nights Booked
Similar to transaction volume, Booking increase its room nights booked in 2025.
Booking room night booked 2016 to 2025 (mm)
| Year | Nights booked (mm) |
|---|---|
| 2016 | 556 |
| 2017 | 674 |
| 2018 | 760 |
| 2019 | 844 |
| 2020 | 355 |
| 2021 | 590 |
| 2022 | 895 |
| 2023 | 1049 |
| 2024 | 1144 |
| 2025 | 1235 |
Booking Airline Tickets
Airline ticket sales reached 68 million in 2025, a 38% increase on the year prior.
Booking airline tickets bought 2016 to 2025 (mm)
| Year | Airline tickets (mm) |
|---|---|
| 2016 | 7.3 |
| 2017 | 7.6 |
| 2018 | 8.1 |
| 2019 | 8.6 |
| 2020 | 7.1 |
| 2021 | 15.3 |
| 2022 | 23 |
| 2023 | 36 |
| 2024 | 49 |
| 2025 | 68 |
Source: Company data
Booking Rental Cars
Booking rental car bookings reached a new record in 2025 of 88 million.
Booking rental cars days hired 2016 to 2025 (mm)
| Year | Rental car days booked (mm) |
|---|---|
| 2016 | 66.2 |
| 2017 | 73.3 |
| 2018 | 74.3 |
| 2019 | 76.9 |
| 2020 | 31.1 |
| 2021 | 47 |
| 2022 | 62 |
| 2023 | 74 |
| 2024 | 83 |
| 2025 | 88 |
Source: Company data
Booking Users
Booking had 150 million users on its mobile app in 2025, accounting for 65% of its total bookings.
Booking app users 2018 to 2025 (mm)
| Year | Users (mm) |
|---|---|
| 2016 | 48 |
| 2017 | 53 |
| 2018 | 60 |
| 2019 | 75 |
| 2020 | 35 |
| 2021 | 90 |
| 2022 | 110 |
| 2023 | 120 |
| 2024 | 135 |
| 2025 | 150 |
Source: Company data
Booking Downloads
Booking’s app was one of the most downloaded online travel agency apps worldwide in 2024, with 62 million downloads.
Booking app downloads 2018 to 2025 (mm)
| Year | Downloads (mm) |
|---|---|
| 2016 | 34.5 |
| 2017 | 39.3 |
| 2018 | 50 |
| 2019 | 50.4 |
| 2020 | 36.5 |
| 2021 | 47.1 |
| 2022 | 68 |
| 2023 | 74.6 |
| 2024 | 66.8 |
| 2025 | 62.5 |
Source: Company data
Top 50 Travel Apps
This is our ranking of the top 50 travel apps, based on installs from Tier-1 West countries. Booking.com is the largest accommodation booking operator in the West. We have this infographic available as a PDF with a landscape version, for slides and presentations.
Travel App Market Landscape
The travel app market has a huge variety of apps for every step of the journey, making travel a stress-free experience. At the core, there are several marketplace apps, of which Booking is one, that combine services, such as hotels, flights, events and transport. You can download this map as a PDF, which includes a landscape version.
Booking vs Competitors: Market Share
Booking is third place in the US travel app market, behind Expedia and Airbnb.
Travel app market share in United States 2025 (%)
Want to learn more? Check out our Travel App Report
Booking FAQ
How many people have used Booking.com?
Since 2007, Booking has been responsible for over three billion bookings across all of their property types.
What percentage of bookings are made on the Booking app?
According to Booking, 40 percent of all bookings in the first quarter of 2022 were made via the app.
