WE
WON'T
LOSE
Where the energy of the World Cup meets the urgency of our mission, we push bold science further for patients counting on the next breakthrough to land. Trial after trial, we dig deeper, driven to deliver real progress to more people.
Campaign Video
We Won’t Lose
BMS Campaign Video
Victory
must belong
to Patients
Patients are the goal we never lose sight of. Every step we take pushes progress closer to those counting on us to deliver.
Read their stories
Focused Where The
Need Is Greatest
It drives where we show up and how hard we push for progress.
Oncology
Working to redefine how cancer is treated through immunotherapies, targeted approaches and next-generation research.
Neuroscience
Advancing research and medicines for neurological and neuropsychiatric diseases, with a focus on slowing progression and improving everyday outcomes.
Cardiovascular
Developing new treatments for heart and vascular diseases, focused on preventing stroke, improving heart function and addressing serious cardiac conditions.
Hematology
Expanding treatments for complex blood cancers and disorders, with a focus on improving outcomes and extending lives.
Immunology
Exploring research and medicines for neurological and neuropsychiatric diseases, with a focus on slowing progression and improving everyday outcomes.
Showing up for
Communities
Across
New Jersey
As the World Cup comes to our backyard, from the NYNJ World Cup 26 Jersey Fan Hub to community collaborations across the state, Bristol Myers Squibb is proud to show up across New Jersey for the communities we call home — supporting local organizations, partnering with community leaders and investing in programs that make a meaningful difference. Our goal is to help ensure families feel informed, supported and empowered when it comes to their health. See how we’re expanding access, supporting health and showing up for the people we serve.
Join us across NJ
Trials within
reach
Innovation begins long before a medicine reaches patients. It starts with new ideas, technologies, and ways to understand disease. From earlier detection to smarter diagnostics and global partnerships, we're finding better ways to see clearly, learn faster, and act sooner.
Frequently
Asked Questions
Find answers to common questions about Bristol Myers Squibb, the Won’t Lose campaign, and our connection to the FIFA World Cup 2026.
