我耗盡精神和時間
掙到咖啡比賽的世界冠軍
又花了二十幾年投入咖啡館
近幾年才發現一件很殘酷的事
對我這種職人，真的慘忍⋯
市場不會因為你比較「專業」
就自動自發的選擇你
前陣子我跟一位厲害的餐飲行業
親身下海實戰的主理人聊天
我說一間咖啡館
一個月做到三百多萬很厲害
我真的好羨慕喔
他卻說他以前操刀的餐廳
預計八個月就要回一個資本額
他現在3家咖啡「餐」館
也都大概有300萬/月
跟當初極盛時期沒法比
所以他也要請教我「純咖啡館」
專業的咖啡人都怎麼玩
他不怎麼懂咖啡
但他懂消費者喜歡什麼
願意因為什麼再回來什麼
定位很清楚，連我都愛
我們專業的職人
100%把咖啡當主角
而且只有獨角戲
但對多數人，多數的時間
咖啡只是最佳配角
專業當然沒有錯
但如果沒有商業
專業只是少數人聽得懂的驕傲
所以掙到世界冠軍後
我最想跟著強者學做生意
怎麼觀察市場、怎麼操作經營
我真心覺得
真正厲害的人，不只是專業
而是能把專業變成市場聽得懂的價值
硬硬要！只能曲高合寡
想起一則尷尬的小故事：
（18年前⋯）
以前我咖啡館打工的地方
我的咖啡師傅，他是素食主義推廣者
因為學習也跟著他吃了一段時間
據說味嗅覺會變清晰
客人來了，坐在吧台前
我煮咖啡給他
跟他聊風味，聊口感
原本還很開心
師傅進來，我給了他一小杯
他開始展現真功夫
先嫌！再挑！後表達專業！
結論就是～
他的咖啡非常的優秀
我們沒吃素，吃不乾淨，喝不準
客人立刻站起來：多少錢（錢放在桌上）
笑著的說：「我沒資格喝你家的咖啡」
轉身走人，再也沒來過⋯
消費者，只要他想要的
多給的都是負擔
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James Chan
來咖啡館不就是放鬆休憩，感受氛圍？！
來反而被教訓羞辱，看咖啡師展現知識與專業的傲慢，會再來？
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Top fan
我昨天晚上在捷運大安站附近想說來喝個咖啡，谷哥搜尋完之後，上面有顯示略有人潮，菜單點進去，沒有單品咖啡，在他正對面有1家有賣單品的，我就走進去點了1杯手沖最貴的(230),生意上的確沒有對面的好，賣的商品完全不一樣，對面就是西式餐廳，咖啡就是附餐，跟對面單品手沖，咖啡就是主角，不一樣，如果純粹就是想賺錢，咖啡就是附屬品
3
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Top fan
Jacky要邁向握咖啡餐飲集團的路上了嗎？
4
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Top fan
以前有人這樣子講：
全班有30個同學
第1~10名：去當老師
第11~20名：去呷頭路
第21~30名：去作頭家
Why ？...
1
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Top fan
我都吃間接素
1
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Adriane Chiou
老師～～～
您的ㄝ孩⋯⋯ㄙㄨㄥ了
快逃
快逃View 1 reply