Fuji-Q Highland Fuji-Q Highland

Butterbear arrives in Fuji-Q Highland for the first time in Japan!

  • Event
Holding period
Saturday, January 10, 2026 - Friday, July 10, 2026

Butterbear arrives in Fuji-Q Highland for the first time in Japan!

Thailand’s immensely popular character “Butterbear” is collaborating with Fuji-Q Highland for the first time in Japan!
Fuji-Q Highland will be transformed into a paradise of sweet treats and buttery cuteness!
Set against the breathtaking backdrop of Mount Fuji, the event will feature attractions, themed food,
and exclusive merchandise—plus park-wide content that lets you fully step into a magical winter world, including playing in the snow.

⏰Collaboration period
Saturday, January 10, 2026 - Friday, July 10, 2026

Teacups has been transformed into a Butterbear design!

Attraction "Teacups," which has been popular since its opening in 1993, has undergone a major overhaul in line with this collaboration!
New name"Par-tea Teacups"It will be reborn as
As the name "Par-tea Cup" suggests, the concept is "a lively atmosphere that can be enjoyed together with guests."
The sound, lighting, and video equipment have been completely revamped, and the staff will also be part of the production to liven up the party.
In particular, the colorful and cute decorations, combined with the Butterbear video being shown on the large LED monitor that will be installed in the center, are sure to be a hit on social media!!
Immerse yourself in the world of Character and enjoy a special experience that makes you feel as if you're partying with them!

⏰Collaboration period
Saturday, January 10, 2026 - Friday, July 10, 2026
💰Usage Fees
¥ 1,000
*Day passes available

The huge Butterbear photo spot is sure to look great on social media!

With the majestic Mount Fuji in the background,You can take photos with the giant Butterbear
New special photo spot!

We took a photo of "Mount Fuji x Butterbear," a uniquely Japanese and topical photo.
Share it on social media!

Have fun at Butterbear Snowpark, a winter wonderland

Snow play Park Area using artificial snow"Butterbear SNOW PARK"Newly released!!
In this Park Area, you can enjoy the world of "Butterbear" with Mt. Fuji in the background. You can also take photos in the adorable bear snowman photo Park Area,
This is the perfect spot for families to try out some Family snow activities, including tubing and sledding (fees apply).

⏰Event period
Business has closed

hood

Food Stadium

Butterbear Soy Sauce Ramen

1,300yen

Butterbear Salt Ramen

1,300yen

Qマルシェ

Butterbear Churros

700yen

Shrill Attraction Yaki Factory

Butterbear Shrill Attraction bake

180yen

RM Cafe

Butterbear Curry

1,580yen

Butterbear whipped chocolate milk

750yen

Butterbear Cookie Vanilla

680yen

Goods

Sale

Butterbear tote bag

each1,650yen

Butterbear Lunch Tote (2 types)

each1,320yen

Butterbear acrylic charm pouch

1,540yen

Butterbear badge (6 types, random)

550yen

Butterbear Fujiyama Cookies White Chocolate (5 pieces)

1,200yen

  

Out of stock (awaiting restock)

Butterbear tote bag

1,650yen

Butterbear acrylic keychain (2 types)

550yen

  

What is "Butterbear"?

"Butterbear" is a cute and fluffy bear based in Thailand who is loved all over the world.
As its name suggests, it is as warm as butter and has an adorable appearance that will bring a smile to anyone who sees it!
She quickly became popular through pop-up stores, cafes and social media, and has gained tremendous support, especially from young people and families.
Her cute, photogenic looks and friendly worldview have spread explosively on social media such as Instagram,
He has been established as one of Thailand's most popular Character.

Click here to purchase Tickets

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