Japan Expo Paris

Japan Expo Paris

Europe's largest Japanese festival

There is no other comprehensive exhibition of Japanese culture representing the world except “Japan Expo Paris,” which has mobilized more than 250,000 people. Today, Japanese products are positioned as a market they should enter first in order to expand overseas. “WABI SABI (WABI SABI)” operated by our corporation is the largest and only official pavilion in the tradition and regional culture category within the Japan Expo Paris.

ジャパンエキスポとは？

ジャパンエキスポとは、JTS Groupの主催により2000年からパリで開催されている、日本文化の総合博覧会です。来場者数は例年約20万人。世界を代表する日本文化イベントとなっており、日本製品が海外展開を図る上で、まず進出すべき市場として位置づけられています。
開催日程
例年7月の4日間開催。2026年日程は7月9日（木）～7月12日（日）
会場
パリ・ノール・ヴィルパント見本市会場Parc des Expositions de Paris-Nord-Villepinte
主催
JTS Group
来場者数
例年約20万人
歴代ゲスト（抜粋）
小室哲哉（音楽プロデューサー）、YOSHIKI（ミュージシャン）、とにかく明るい安村（お笑い芸人）、きゃりーぱみゅぱみゅ（タレント）、浦沢直樹（漫画家）、くまモン（ゆるキャラ）、チョコレートプラネット（お笑いコンビ）ほか多数
催し物
物販、ワークショップ、サイン会、試遊体験、和文化体験など

「Japan Expo Paris 2025」開催レポートはこちら▶ 仏・マクロン大統領も来訪！「Japan Expo Paris 2025」開催レポート

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「WABI SABI」とは？本物の日本文化を発信する公式パビリオン

WABI SABIとは、JapanExpo唯一の公式日本伝統文化パビリオンです。 2011年の参画を皮切りに年々来場者数を伸ばし続け、1500㎡のスペースに延べ11万を超える人々が集まります。個人アーティストだけでなく企業や自治体もブースを広げ、伝統工芸品や書、ハンドメイド品、ワークショップなどを展開。“ホンモノの日本”を求めるファン垂涎のパビリオンとして確立しています。 また、ダンスや殺陣、バンド演奏など、日本人アーティストによるステージも見どころのひとつです。

ハイライト動画

ジャパンエキスポ出展はジャパンプロモーションまで

ジャパンエキスポ出展はジャパンプロモーションまで

ジャパンプロモーションは、JapanExpoParisの公認代理店です。

JapanExpo公式サイト

Japan ExpoのWABI SABIはジャパンプロモーションがプロデュースしており、出展窓口を担っています。

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WABI SABI出展のメリット

WABI SABI 出展のメリット

  • 意欲の高い日本ファンに直接販売ができる
  • 自身の作品や世界観を直接海外に届けられる
  • 多くの来場者とリアルに交流・販売できる
  • 海外でテストマーケティングができる
  • SNS拡散・メディア取材のチャンスにつながる
  • 海外販売実績が得られる
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初めての海外出展でも安心。ジャパンエキスポ出展の流れ

WABI SABIのご出展に際しては、制作物のフランス語での作成の他、当日会場でのフランス語翻訳サポートや、現地での展示設営・販売・接客サポートもいたします。また、ご希望により、ご自身が現地に行かずとも参加することもできます。お問い合わせからご出展まで、ご希望に寄り添いながら伴走いたします。

  1. お問い合わせ・相談
  2. お打合せ（出展商品やブース内容の確認・コンサルティング）
  3. お申込み・ご契約
  4. ご出展にむけての各種サポート（輸送、翻訳等）
  5. 会場設営・現地スタッフ手配
  6. Japan Expo開催（展示・販売）
  7. 帰国後の報告・会期後のサポート

よくある質問

Q. どういう方が出展していますか？

A.個人のアーティストから伝統工芸事業者、企業、自治体など様々な方々にご出展いただいています。これまでの出展実績は13回・1214組にのぼり、多彩なジャンルの日本文化やものづくりを世界へ発信してきました。※2025年までの実績。新型コロナウイルス感染症の影響により2020年・2021年は開催中止。

Q. 費用はどのくらいかかりますか？

A.予算約50万～出展が可能です。出展内容に応じて前後しますので、まずはご相談ください。

Q. 英語やフランス語が話せなくても大丈夫ですか？

A. はい。現地では日本語対応スタッフが常駐します。

Q. 海外に行けない場合も対応可能ですか？

A. はい。代理出展や販売代行サービスがあります。

お問い合わせ

ご出展をご希望の方は、ご活動の内容に合わせて出展ジャンルや内容の確認をさせていただきます。まずはお気軽にお問い合わせください。

無料相談する
WABI SABI STORE
Japanese : https://wabisabistore.net/
English : https://wabisabistore.net/en/

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