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A woman has several Labubu figures hanging from her bag as she stands in a queue outside KaDeWe. The Chinese manufacturer and retailer Pop Mart opens a separate area in KaDeWe for the hyped Labubu plush figures. Annette Riedl/picture alliance via Getty Images
If you’re not quite sure why everything is suddenly Dubai chocolate or what exactly a Labubu is, you’re not alone. Trends have such a tenuous connection to our culture at large that posters online have started to identify the phenomenon with word salad: “labubu matcha dubai chocolate crumbl cookie benson boone …” You get the gist.
Amanda Mull, who’s writes about consumerism and the internet for Bloomberg, says this miasma of trends is all a part of our algorithm-mediated world.
When Mull looks back at fads of the past, like when everyone was collecting Beanie Babies back in the nineties, she can follow a clear trail of sociological phenomena and human actors that paved the way from cult status to ubiquity.
But tastemakers don’t control trends anymore; the algorithm does. What all of these new fads have in common is the ability to grab your attention while scrolling on TikTok or Instagram Reels. Something like the soothing green hue of a matcha latte or the rich textures of the kunafeh filling in a Dubai chocolate bar is perfectly positioned to make you pause as you scroll.
Mull spoke with Today, Explained host Sean Rameswaram about how trends used to work pre-algorithm and what evolving social media consumption means for the trend cycles of the future.
We all know the feeling of scrolling through real estate apps: It can be both exciting and overwhelming. One second, stepping into your dream home feels within reach, and the next, you’re wondering what’s actually realistic. You’re left asking yourself questions like, “where do I even start?” and “can I really afford this?” It’s a cycle that can leave so many prospective buyers feeling stuck between their current lease and their first home.
But here is the open secret of the housing market: That unachievable reality you’ve built in your head may be based on the wrong math. Once you strip away the sticker shock and look at how a mortgage actually functions, you may find that your daydream is much closer to reality than you ever realized.
The sticker price versus the monthly cost
First things first — there’s good news for aspiring homeowners: You’re not expected to have the sticker price of the house sitting in your checking account, nor do you always need a massive 20 percent down payment to get the keys. Data from the National Association of Realtors shows the typical down payment for a first-time buyer is usually between six percent and nine percent.
There is a trade-off to keep in mind, however: Putting down less than 20 percent typically requires you to pay Private Mortgage Insurance (PMI), which adds an extra fee to your monthly payment. But for many buyers, temporarily paying PMI is a worthwhile strategy that can allow them to stop renting and get into a home years earlier.
When a bank evaluates your mortgage application, they aren’t looking for overwhelming, stagnant wealth. They are looking at your cash flow. They measure this primarily through your debt-to-income (DTI) ratio — how much money you make each month versus how much you spend on recurring obligations, like a car payment, credit card debt, and student loans. Banks want to know if you can reliably manage a monthly payment, not if you can buy the property outright.
Instead of fixating on the hundreds of thousands of dollars a home can cost overall, lenders focus on a much more manageable metric known as PITI: principal, interest, taxes, and insurance. This equation represents what you actually need to pay every month. And you may be better off than you think.
Let’s look at a realistic breakdown:
The home: The average home in the United States costs $400,000.
The down payment: If you put down six percent (or $24,000), you’re taking a loan for the remaining $376,000.
The monthly cost: After factoring in average interest rates, local property taxes, and homeowners insurance, your monthly PITI payment might land somewhere around $2,500 to $2,700.
Rather than focusing on a larger lump sum, you’re simply evaluating a $2,600 monthly line item and seeing how it fits into your long-term budget.
Renting versus buying
The old adage is that renting is the “safer” financial bet simply because the immediate monthly cost might be slightly lower than a new mortgage. But renting can carry its own set of hidden financial considerations.
When you rent, your housing costs can be at the mercy of the broader market and your landlord’s discretion. A $2,200 rent payment this year could increase to $2,400 next year. Most renters have no control over rent increases, forcing them to either pay up or relocate. More importantly, every rent check you write isn’t building equity. You are still paying a mortgage — it just happens to be your landlord’s.
A fixed-rate mortgage, on the other hand, acts as a powerful financial anchor. While your property taxes and insurance premiums (the “T” and “I” in PITI) will naturally fluctuate a bit over the years, the core of your payment, the principal and interest, is locked in for decades. Plus, homeownership opens the door to potential tax advantages. Come tax season, you might be eligible for a mortgage interest deduction, reducing your taxable income and potentially keeping more money in your pocket.
In a world where the cost of living can tick upward, you are effectively stabilizing your largest monthly expense. Simultaneously, you are operating a forced savings account. Every payment chips away at your loan and increases your ownership stake in an appreciating asset.
But homeownership isn’t a flawless financial utopia. When the water heater bursts at 2 AM or the roof springs a leak, there is no property manager to call; that cost falls squarely on you. You have to budget for regular maintenance. It’s important to recognize that renting isn’t inherently a bad financial move — it offers incredible flexibility and shields your savings from those sudden repair costs. Buying a house isn’t universally the right choice for everyone, nor is it always the right move for this moment in your life. However, if you are looking for long-term stability, weighing the responsibilities of ownership against the potential to build equity is one way to figure out which path currently serves you best.
Pre-approvals versus credit hits
A common mistake prospective buyers can make is self-rejecting before a professional ever looks at their finances. According to a recent Fannie Mae study, nearly 90 percent of survey respondents overestimate or are unaware of the minimum down payment.
You do not need to have a house picked out to get a pre-approval from a lender today, but it is a step you should take thoughtfully. Because a formal pre-approval typically involves a hard credit check, it’s a tool best utilized when you’re past the casual daydreaming phase and are seriously planning to buy a home within the next six to twelve months.
There’s a misconception that getting pre-approved will ruin your credit, and that’s holding buyers back. While it is true that a “hard-pull” temporarily dips your score, the years you’ve spent paying bills on time prepared you for this exact moment. This is exactly what your credit score is for. Lenders expect you to shop around.
Instead of viewing a pre-approval as a binding contract, treat it as a crucial fact-finding mission. It replaces your guesswork with hard, personalized data. A lender will review your income and credit to tell you exactly how much house you can afford, what your estimated monthly payment will actually look like, and what interest rates you qualify for.
When you sit down with a lender, remember that you are in control of the conversation. Empower yourself by asking direct questions:
What are the estimated closing costs for a loan of this size, and how much cash do I need on hand to cover them?
Are there any local or state first-time homebuyer assistance programs I might qualify for?
What are my exact monthly costs for a loan of this size once we factor in the complete picture: principal, interest, property taxes, and homeowners insurance?
Getting these numbers on paper moves you from a state of passive daydreaming to active planning — because the very first thing a real estate agent will ask you anyway is, “Are you pre-approved?”
Turn questions into clarity
Homeownership doesn’t happen overnight, but understanding the real numbers can change the “will I ever be able to afford a house” narrative. By looking past the intimidating sticker price and focusing on manageable monthly realities, you take back your financial agency.
That’s why Progressive is committed to meeting first-time buyers exactly where they are, providing the tools and clarity needed to navigate this process with confidence. This year, Progressive is expanding its UpPayment® program, offering down payment assistance of up to $13,500 each to at least 200 eligible first-time homebuyers.* If you’re ready to take the next step and start planning, head to progressive.com/openthehouse to learn more.
*Limited availability. Open 50 US/DC, 18+ only. Eligibility requirements apply. Visit Pgrs.in/UpPayment for terms and conditions.
This material is offered for informational purposes only. It is not legal, financial, or tax advice. You should consider consulting with qualified professionals before making home-buying decisions. Progressive is not responsible for the content, function, or privacy policies of any third-party sites linked from this page.
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