The UX Intelligence Platform for Ecommerce Teams
Whether you're trying to find UX issues, benchmark performance, validate a design decision, or improve conversions, Baymard gives you the insights needed to move forward with confidence.
Baymard’s UX research is used by 29,000+ UX professionals and by 71% of all Fortune 500 ecommerce companies
Get the Latest UX Research & Drive Your Next Project Forward
Speed up and validate design decisions
Bring large-scale UX test insights into all of your decision-making.
Drive your long-term roadmap
Consistently develop high-performing UX designs that perform well with end users.
Compare head-to-head with the best
See the gap between your performance and leading sites, and learn what it will take to create an interface that outperforms them.
Sidestep the most common UX mistakes
Avoid going down the wrong path early in the design and development process.
Get inspired for your next project
Get inspiration from leading and competing sites that have excellent UX performance, and learn why they perform well.
Augment your internal UX resources
Reinforce your UX design decisions with external unbiased research that drives meaningful, measurable change.
Discover the Most Common UX Pitfalls - Backed by Real User Data
Baymard’s research findings are based on 200,000+ hours of real-world testing with 18,000+ users across 90+ leading US and European sites. This includes 4,400+ qualitative moderated in-lab “Think Aloud” sessions (real users testing live sites), in-lab eye-tracking, and quantitative studies.
The insights gathered have been distilled into 700+ UX Best Practice Guidelines designed to provide clear, research-backed recommendations to help you master your site’s user experience and boost performance.
How Does Your UX Stack Up Against Apple, Walmart, or Zalando?
We've benchmarked 250+ top ecommerce sites, analyzing their online shopping experiences against 700+ UX guidelines. This rigorous evaluation provides you instant access to 18,000+ manually reviewed pages, 275,000+ weighted UX performance scores, and 175,000+ best and worst practice examples.
Our continually updated database delivers the latest design pattern insights and a clear view of your competitive landscape.
Falling Behind the Competition? Discover Why With an Expert UX Audit
How does your website's UX performance stack up to the competition? What are your 40 most important UX improvements? Baymard UX audits empower your organization with actionable insights drawn from over 200,000 hours of research.
Discover the top industry-specific UX improvements for your site and benchmark your UX against industry leaders and competitors today!
Guaranteed positive ROI or your audit is free!
Augment Your Team's UX Expertise With Industry-Specific Insights
Elevate your UX strategy with research-backed insights tailored to the challenges of your specific industry — drawn from thousands of hours of large-scale usability testing.
Whether you're in apparel, electronics, SaaS, insurance, or online grocery, Baymard delivers actionable UX guidance to help your team make smarter, faster, and more confident design decisions.
Explore All Features
Research-Backed UX Insights
Refining your user experience and justifying your design decisions has never been easier.
UX Best Practice Guidelines
Over 700 UX best practice guidelines based on 200,000+ hours of user testing.
UX Audit Service
Get an in-depth audit for your site carried out by our team of UX experts.
UX-Ray
Scan your site to identify UX issues, surface improvement opportunities, and decide where a deeper expert review could have the biggest impact.
UX-Query
Get instant answers to any UX question, backed by 200,000 hours of research.
UX Benchmarking
Get UX performance measures for your site and see how you stack up against the industry leaders and direct competitors in your market.
Review Tool
Self-assess the UX performance of your site with our manual UX review tool.
Research Personalization
Access tailored insights – your UX audit findings seamlessly integrated into our research database giving you
UX Design Examples
18,000+ annotated full-page UX design examples from the world's biggest brands.
Training & Certification
Accelerate your career and gain access to industry-leading insights and best practices.
See how Baymard’s research supports real UX decisions
Want to understand how teams use Baymard’s research and tools in practice, or have questions about applying the findings to your work?
Talk to a Baymard expert to explore fit and next steps.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”Ariana Biedebach Manager, UX Research at Levi Strauss & Co.
“Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.”Semion Lapin UX Designer at Deloitte Digital
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”Will Close Director of A/B Testing at Nike.com
Latest Articles
Weekly articles based on the latest UX research from the Baymard team.
Use a Fake “Editing” Flow When Updating Credit Card Details (78% Don’t)
June 2, 2026 (Updated)PopularAI Heuristic UX Evaluations with a 95% Accuracy Rate (Human-Level Accuracy)
May 28, 2026 (Updated)Popular
Furniture & Home Decor Quantitative UX: 3 High-Level Takeaways from 30+ Charts
May 19, 2026Display “Applied Filters” in an Overview (28% Don’t)
May 13, 2026 (Updated)
