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The Comment Section is Driving Gen Z’s Purchases

May 26 2026

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Gen Z is turning to the comment sections for trusted product recommendations…

TL;DR

Product recommendations matter to Gen Z—especially when they come from regular people in the comment section
Young adults especially use the comment section to ask where items are from or look for more recs
Brands should be paying attention to comment threads—they’re a goldmine for insights and organic engagement

Gen Z is actively seeking out product recs on social media. And more often than not, they want those recommendations to come from regular people, not just influencers or brands. YPulse’s Influencer Anonymous trend report shows 81% of 13-17-year-olds and 73% of 18-24-year-olds agree, “A recommendation from a regular person is more authentic than an ad from a brand.” Part of the...

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The Comment Section is Driving Gen Z’s Purchases

TL;DR

Influencers Anonymous Trend Report

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Influencers Anonymous Trend Report

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Related content

College Grads Are Rethinking the Need for Another Degree Apr 29, 2026

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Reports referenced in this article

College Grads Are Rethinking the Need for Another Degree

Apr 29, 2026

Ad/Marketing Effectiveness Report

Apr 9, 2026

Which Social Platforms Does Gen Z Think Are Cringe, Addictive, or AI Slop?

Apr 8, 2026

4 in the 5 is Gen Z’s Sex and the City on The Viral List

May 16, 2026

From Looks to Aura: 4 Ways Gen Z is “Maxxing” Everything

Apr 14, 2026