Shares in Oracle ORCL +10.84% ▲ , the enterprise software giant shifting towards becoming an AI cloud company, climbed by 10.84% on Friday, adding to its roughly 7% gain the previous day. The rally coincides with JPMorgan JPM +0.87% ▲ kicking off coverage of the stock with a Buy rating and a $210 price target, which implies about 3% upside from the ORCL closing price of $203.70 on Thursday.
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Why JPMorgan Is Bullish on Oracle Stock
In issuing the rating, JPMorgan analyst Mark Murphy noted that holding the stock now offers more upside potential than downside risk, unlike the previous unfavorable risk/reward balance. Murphy also emphasized his previous view that investors are turning from “blind faith to widespread pessimism” over Oracle’s ability to achieve its fiscal 2050 targets.
The latest rating comes as Oracle has been taking on debt to build out its infrastructural base to offer capacity for massive AI workloads to hyperscale, shifting beyond the traditional software offering it is known for. The company has previously stated plans to raise up to $50 billion this year in a combination of debt and equity financing to boost its AI push.
Will Oracle’s AI Push Pay Off?
Already, there are signs that Oracle’s AI bet might pay off. During its fiscal 2026 third quarter that ended on February 28, Oracle reported a 325% year-over-year rise in its remaining performance obligations, with much of this tied to large AI-related contracts. At the time, Murphy responded to the results by upgrading ORCL from Hold to Buy despite lowering his price target from $230 to $210.
Defending that rating, the JPMorgan analyst had cited the significant selloff in Oracle’s shares since mid-September as rationale for the bullish move, noting that the decline improved “risk/reward against the backdrop of thick investor pessimism.”
Is Oracle Stock a Good Stock to Buy?
Across Wall Street, Oracle’s shares remain a Strong Buy based on analysts’ consensus rating. This breaks down into 28 Buys and five Holds issued by 33 analysts over the past three months.
In addition, the average ORCL price target of $248.82 implies about 10% upside.