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A dream, a bankruptcy, and a fateful email: Inside the collapse of Clover

Clover rode a rising trend of health-conscious dining into a rapid expansion. But as interest in meat alternatives faded in recent years, the company was unable to maintain its lofty vision.

Rosemary fries and chickpea fritters were some of Clover's staples.
Rosemary fries and chickpea fritters were some of Clover's staples.russ Mezikofsky

Ayr Muir founded Clover with one food truck near MIT and spent 15 years turning it into one of Greater Boston’s best-known fast-casual chains. On Tuesday, after two years watching from afar, Muir said he found out the entire chain would close through an email sent to board members.

“I’m devastated,” said Muir, whose only remaining connection to the company is being a minority shareholder and board member.

To Muir, the email represented the end of an experiment he began in 2008 with the single food truck and a dream to disrupt Boston’s food scene by serving millions of sustainable, vegetarian meals as efficiently as a burger joint.

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Kitchen staff were hard at work at a Massachusetts Avenue Clover location in 2015.
Kitchen staff were hard at work at a Massachusetts Avenue Clover location in 2015. Matthew J. Lee




The Clover restaurant in Harvard Square in 2011.
The Clover restaurant in Harvard Square in 2011.Essdras M Suarez/Globe Staff

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