Design requirements for Instagram Feed ads
To ensure you're creating high-quality ads on Instagram, keep the following design requirements and recommendations in mind.
Image size
Instagram Feed supports image media ratios from landscape (1.91:1) to vertical (9:16), however taller media may be automatically cropped to the recommended aspect ratio of 4:5.
Be sure to upload the highest resolution that meets ratio requirements, at least 1080 x 1080 pixels. There is no maximum resolution.
When you're creating your ad in ad creation, you can use Select media crop for placements to help ensure your Instagram ad looks the way you want it to.
Video size
Instagram Feed supports video media ratios from landscape (1.91:1) to vertical (9:16).
Be sure to upload the highest resolution that meets ratio requirements, at least 1080 x 1920 pixels. There is no maximum resolution.
- Your video's file size can be up to 4GB max.
- Your video ads in Feed can be up to 60 minutes.
Caption length
The caption you use for your Instagram ad will appear in a bottom sheet when it's tapped. The caption may include up to 63,000 characters.
Website URLs in captions
As a best practice, we recommend you avoid using URLs in your Instagram ad's text. URLs will not be clickable from your ad's text field.
Learn more about the advertising policies for Instagram. For additional specs and information, refer to the Ads Guide.
一般的なサポートトピック
ビジネスヘルプセンター
ビジネスヘルプセンター
ビジネスヘルプセンター
ビジネスヘルプセンター
