WHAT'S NEW
The Latest News
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April 30, 2026ATHLETEParalympic Guide Runner Yuka Aoyama × Physical Therapist Masumi Tsuruno Dialogue: The art of guide running that turns the right hand into a "Sensor" – A 20-Year Body Care Routine That Supports Running on the World Stage –—
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April 13, 2026ATHLETEMegumi Fujiwara (Wheelchair Basketball Player) × Masumi Tsuruno (Physical Therapist) Dialogue ― After a year of silence where the body's 'Voice' couldn't reach ― Navigating the gray zone: The shortest path to the dream stage
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March 26, 2026ATHLETE-To Fight Through the 2026 Season- Special Page for 'Phiten Contracted Pro Baseball Players' Now released!
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January 30, 2026ATHLETEWin tickets to the “Yuzuru Hanyu ‘REALIVE’ an ICE STORY project” performance!! Ticket Giveaway Campaign starting Monday, February 2!
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December 16, 2025COLLABORATION[Store Update] Announcement of new functional shoes in collaboration with S&W
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September 30, 2025COLLABORATIONTAIYOKENKI RENTAL CO.,LTD. adopts nano METAX COATING for straps
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September 16, 2025COLLABORATIONPhiten x Aroma Bloom "Aroma Bloom Aromatic Bath," a medicinal bath additive that relieves fatigue and provides beautiful skin care, will be released on September 3rd!
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August 27, 2025COLLABORATION[Store Update] Announcement of the release of functional collaboration shoes with S&W
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April 28, 2026SHOPPhiten shop Cha Cha Town Kokura opening on 4/28 in Kitakyushu City, Fukuoka!
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April 27, 2026SHOPPhiten Day will be held at Phiten Shop nationwide on Saturday, May 2nd!
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April 23, 2026SHOP"Phiten Shop Select Bon Fukaya Yume Town Takeo shop" Grand Opening 4/23 in Takeo City, Saga!
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April 17, 2026SHOP[Phiten Shop Exclusive] April 20 (Mon) - May 17 (Sun) Visualize your physical changes with data - 'Smart Recovery Ring' Giveaway Campaign!
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2026年5月14日ITEMサプリシリーズから「クエン酸チャージ(機能性表示食品)」「酵素PXプラス」が登場!
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2026年5月14日ITEM【新商品】「スキャルプケア」と「ヘッド&ボディスパブラシ デュオ」が登場!
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May 8, 2026ITEM[NEW PRODUCT] Get it wet and cool down fast! Introducing our new heat-busting "Cool Poncho" for those scorching days!
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April 30, 2026ITEM[New Items] Sleep comfortably even on muggy nights! Four cooling bedding items join the “Star Serenity "STAR SERIES"!
Official News
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May 8, 2026Get it wet and cool down instantly! Perfect for midsummer—the "Cool Poncho" is now available
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May 1, 2026A new store combining ultimate sleep and body care is now open – offering the ultimate relaxation space with nano METAX COATING – “Cradle in the Clouds Head Spa Sleep Recovery Lab – collaboration with phiten Musashi-Shinjo shop”
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April 30, 2026Over 70% of people who felt that the summer of 2025 was the hottest on record said that the heat-protection items they used this year didn’t keep them comfortable enough! ~ Phiten Conducts “Extreme Heat Countermeasures Survey”!!
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April 23, 2026- Supporting families’ stays at the House with Phiten technology -
“A moment of rest for families who keep pushing on.”
Phiten and Donald McDonald House team up to launch a new support initiative.