Inside Joe Wicks’ desperate plan to stay relevant & Page 3 model wife’s key role as fans turn on ‘moaning’ fitness coach

Insiders told The Sun Joe is mystified as to why he has lost his status as the UK's most loved fitness guru - and how a crisis plan has emerged to turn things around fast

Fay Leyfield

Published: 16:59, 21 Apr 2026

Updated: 20:32, 21 Apr 2026

Collage of Joe Wicks in three different settings: a close-up portrait, speaking into a microphone, and posing with a woman.

SIX years ago, Joe Wicks became the nation’s PE teacher – loved by millions stuck at home during Covid as he worked out in his living room.

Fast forward to today, and the 40-year-old has been branded “dangerous” after he claimed to have run a marathon without drinking. And

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