Worldwide Olympic and Paralympic Partners
Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 7 million accommodation options and 50,000 activities, all powered by local hosts. An economic empowerment engine, Airbnb has helped millions of hospitality entrepreneurs monetise their spaces and their passions, while keeping the financial benefits of tourism in their communities. With more than 750 million guest arrivals to date, and accessible in 62 languages across 191 countries and regions, Airbnb promotes people-to-people connection, community and trust around the world.
Airbnb is helping to create a new standard for hosting that will be a win for host cities, a win for spectators and fans, and a win for athletes.
Since becoming a Worldwide Partner in 2019, Airbnb has committed to providing travel options that are economically empowering, socially inclusive, and environmentally sustainable.
Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. Alibaba is proud to support the Olympic Movement to digitally transform the evolving Games, leveraging its experience in serving a younger customer base to attract more young people to the Olympic Movement, while introducing more cutting-edge technologies to the world. As a global leading Cloud Services Partner, Alibaba Cloud, the data intelligence backbone of the Alibaba Group, will provide world-class cloud infrastructure and services supporting the digitisation of the Olympic operations to optimise, secure and enhance the experience for the athletes and fans from across the globe. The use of Alibaba's advanced digital technologies and expertise will also create an e-commerce platform for Olympic stakeholders to interact with fans on a global scale, as well as developing and adapting the Olympic channel in China.
Allianz Group, one of the global leaders in insurance, offers a comprehensive range that covers all needs in insurance, assistance and financial services for individuals, professionals, companies and communities. With over 157,000 employees worldwide, Allianz is present in almost 70 countries, serving 125 million private and corporate customers.
Allianz Italy is one of the country's leading insurers, where it operates with more than 4,700 employees serving about 8 million customers through a multi-channel distribution network consisting of more than 25,000 agents, field staff and financial Advisors, major bancassurance agreements, and the direct company Allianz Direct S.p.A.
Through this partnership, Allianz works with the IOC, IPC and Milano Cortina 2026 to provide innovative and integrated insurance solutions to support the Olympic and Paralympic Games, sport fans, national teams and athletes.
The Coca-Cola Company is a total beverage company committed to refreshing the world and making a difference. It crafts the brands and choice of drinks that people love while creating a more sustainable business and better-shared future that makes a difference in people’s lives, communities and planet. The company sponsored the 1928 Olympic Games in Amsterdam and has supported every Olympic Games since. It maintains the longest continuous relationship with the Olympic Movement and extended, in 2019, their partnership agreement with the IOC until 2032, as part of the first ever joint TOP partnership agreement with the Chinese dairy company Mengniu. Offering more than 500 brands, The Coca-Cola Company refreshes Olympic athletes, officials and spectators with its beverages during the Olympic Games across the world. Mengniu becomes, with this joint partnership, the first Chinese fast-moving consumer goods company to become a TOP Partner. It is one of the leading dairy product manufacturers in China. Mengniu’s diversified products include liquid milk, yogurt, ice cream, milk formula and other products such as cheese. Mengniu made it on the “Global Dairy Top 20” list, placing itself among the top ten companies in the dairy industry.
Corona Cero, a brand of AB InBev, is proud to be the global beer partner for the Olympic Games. Corona is one of AB InBev’s fastest-growing global brands, reaching consumers in over 180 countries. Through this partnership, Corona Cero is expected to promote non-alcoholic beer and moderation for fans around the world. With a brewing history dating back more than 600 years, AB InBev has seen countless new friendships, connections, and experiences built on a shared love for sport and beer. AB InBev’s commitment to creating a better world is reflected in its active support for the United Nations Sustainable Development Goals. Sustainability is important to AB InBev’s business because brewing great quality beer depends on a healthy natural environment and thriving communities. Corona Cero, AB InBev’s fast-growing non-alcoholic beer, will be the leading global Worldwide Olympic Partner brand, underscoring AB InBev’s commitment to responsible consumption and building a better world. Together, they will reach billions of Olympic fans around the world with messages of connection, moderation, and celebration.
As a Worldwide Olympic Partner, Deloitte will apply its deep expertise in management and business consulting to help enhance and secure the IOC’s digital ecosystem supporting the Olympic Movement. Deloitte will support the IOC with its digital transformation strategy, advising in such areas as personalising the fan experience and enhancing digital services, connecting fans around the world and extending the appeal of the Olympic Games between editions. Deloitte will utilise its environmental, social and governance services expertise to assist the Olympic Movement in driving progress on critical challenges identified in Olympic Agenda 2020+5 related to corporate governance, strategy, sustainability, diversity, equity and inclusion, and athlete support and well-being. In recognition of the importance of good governance and transparency, as expressed in the Olympic Agenda 2020+5, a “Centre of Excellence” will be developed through this partnership relating to best practices in administration and management operations for participating National Olympic Committees.
OMEGA is a prestigious Swiss watchmaker and member of the Swatch Group Ltd. Since 1848, the brand has been synonymous with excellence, innovation and precision, as well as a pioneering spirit, demonstrated by conquests of the oceans and space.
OMEGA is the Official Timekeeper of the Olympic and Paralympic Games, having developed and introduced the world's most advanced technologies. The brand first provided timekeeping equipment and services for the Los Angeles 1932 Olympic Games, and has committed to continue its role as official timekeeper of the Olympic and Paralympic Games until 2032.
At Milano Cortina 2026, OMEGA will serve as Official Timekeeper, measuring every glorious moment - and recording every dream - for the 32nd time in Olympic Games history.
P&G has one of the largest portfolios of quality leadership brands like Dash®, Gillette®, Pantene® and Fairy® that have been trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms for more than 180 years. P&G has been a TOP Partner since 2010 and has used its voice as an Olympic Sponsor to celebrate the journey athletes take on the road to their Olympic dreams and to honour and serve those who supported them along the way. Building on the values shared by both organisations, P&G and the IOC have committed to a first-of-its-kind, citizenship-driven partnership to advance important work in the areas of equality and inclusion, environmental sustainability and community impact. As part of this partnership, P&G will lend its expertise and innovation capacities to Milano Cortina 2026. The company also aims to be a leading partner in the development of sustainable solutions and the supply of products and services matching the vision of Milano Cortina 2026.
Samsung inspires the world and shapes the future with transformative ideas and technology. Samsung began its legacy with the Olympic Games three decades ago as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Olympic Winter Games Nagano 1998, the partnership elevated to the Worldwide Olympic Partner in the Wireless Communications Equipment category, which today has expanded to the Wireless Communication and Computing Equipment category. From the very beginning of its involvement with the International Olympic Committee and International Paralympic Committee, Samsung has dedicated efforts to ensure the Olympic and Paralympic family, athletes, fans, and consumers are exposed to unique experiences and innovative technologies that provide the opportunity for a more connected experience. Together with the Olympic Movement, Samsung is committed to promoting the power of sport and bringing the global community together in new and innovative ways.
Founded in 1981, TCL—short for "The Creative Life"—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, smartphones, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.
As of now, with 46 R&D centers and 38 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement.
Milano Cortina 2026 Licensing Programme
Becoming an Official Licensee for Milano Cortina 2026
