The Italian spirit
The brand
We celebrate a fresh vision of Italian beauty, bringing with it a new energy.
Timeless and contemporary
It is ageless—a state of mind beyond years. A new creative energy that, rooted in our heritage, acts in the present and, through the values of sport, can become the foundation for future change.
Young and resilient
It is ingenious—the proactive mindset of the younger generation's attitude towards overcoming obstacles. A reflection of our core qualities: creativity, inventiveness, and problem-solving skills—all essential for meeting future challenges.
Positive and equitable
It's about community—a sense of belonging that empowers us to embrace innovation and progress, and to thoughtfully shape a brighter, happier, and more sustainable world for future generations.
Passionate and warm
It is authenticity—a response to the desire for genuineness, beauty, and Italianness, reflecting our affinity and sensitivity for diversity, to cast a new light on Olympic and Paralympic values.
Our emblem
A symbol that comes to life thanks to a gesture. A finger traces the number 26 on a foggy window.
The Look of the Games
The concept behind the Look of the Games for the Olympic and Paralympic Winter Games Milano Cortina 2026.
Meet Tina e Milo
The official mascots of Milano Cortina 2026.
The Essential Torch
Discover the minimal design that places the flame at the center, while subtle hi-tech elements celebrate innovation.
The Medal design
Discover the idea behind the symbol of union and victory.
Our Font
Sub-brands
Each initiative has a distinctive visual identity, consistent with the Milano Cortina 2026 brand.
Gen26 Education Programme
These Games are for everyone! Discover the projects, cultural events, and opportunities to actively participate in the Milano Cortina 2026 Olympic and Paralympic Games.
Italia dei Giochi
Do you represent a public institution or sports organization and want to promote sports and their values in your area? Submit your project!
Cultural Olympiad
Italy is a wonderful country. Participate in events to celebrate our artistic, historical and cultural heritage through sport.
Team26 volunteers programme
Share unforgettable moments with new friends from all over the world and contribute to the success of Milano Cortina 2026.
Sustainability Now 26
We want the Games to create a positive impact on the region and its communities. Learn how in our sustainability report.
