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HOL NEW ERA

Inside Holly Willoughby’s controversial new rebrand – how star is swearing, boozing and plotting to crush ITV

Holly has changed everything from what she’s wearing to who she’s hanging out with and even the way she speaks in a bid to become the new 'cool girl' on YouTube

Fay Leyfield , Assistant Showbiz Editor (features)
Published: 17:00, 3 Apr 2026
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Updated: 21:44, 3 Apr 2026

HANGING out with her cool mates, knocking back bottles of fancy plonk and cocktails, Holly Willoughby looks a far cry from her days on the This Morning sofa.

Gone are the pretty floral dresses and prissy Miss perfect image associated with her time working with Phillip Schofield and in their place is a far edgier star.

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