My other reply might just sound like me yapping, so I wanted to provide some mockups of the ACTUAL in-game renders of Halfway BB and False BB - the exact same scenes used in the 3rd and 4th BTS images.
I hope you can now see what I mean. The lighting is made to have NO SHADOWS to resemble a creepy flash photo, and it is also designed to be toyed with in Clickteam with dynamic positioning based on where the player is aiming their phone.
I personally love how these shots look. And this is also without any of the other things that will be on screen like the phone, UI elements, shaders, etc.
Hope this makes some sense.