Tatianna M. Irizarry

Sustainable newsrooms need insights for long-term audience engagement, not just page views. Learn how API’s Metrics for News data dashboard helps newsrooms surface deeper analytics to better serve audiences. 📅 Register for a demo on July 9 at 3 p.m. ET: https://lnkd.in/eAzUb4Tg #journalism #media #analyticstool

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Capitalizing on the Surge in CTV Ad Spend: Insights for Publishers from TVIQ With 60% of ad executives planning significant increases in CTV ad spend, the future of connected TV advertising is brighter than ever. This represents a huge opportunity for CTV publishers, but capturing these budgets requires more than just having inventory available. Here’s how publishers can maximize their revenue in this booming market: 1. Leverage Data-Driven Targeting: Advertisers are increasingly focused on precise, audience-specific targeting. Publishers can harness advanced data analytics to offer highly targeted ad placements that meet advertisers' demands for effectiveness and ROI. This is where TVIQ’s platform expertise becomes invaluable—enabling publishers to deliver on these expectations with precision. 2. Optimize Ad Formats: With diverse and innovative ad formats such as CTV overlays, interactive ads, and dynamic ad insertions, publishers can create engaging ad experiences that not only capture viewer attention but also command higher CPMs. TVIQ’s ad ops management expertise ensures these formats are seamlessly integrated and effectively monetized across all platforms. 3. Maximize Fill Rates and Yield: To fully capitalize on the increasing ad spend, publishers need to ensure high fill rates and optimize yield. TVIQ’s intelligent systems, operating across platforms like SpringServe (now part of Magnite), FreeWheel, and IndiCue are designed to boost fill rates and enhance yield management, ensuring publishers get the most value out of every impression. In a market where CTV ad spend is projected to reach $25 billion by 2025, staying ahead of the curve is essential. TVIQ is here to help publishers navigate this growth and ensure they are well-positioned to capture a significant share of these expanding budgets. Follow TVIQ for more insights and strategies on how to elevate your CTV ad operations and maximize revenue in this rapidly growing industry. https://lnkd.in/gv2saqUa #CTV #AdTech #TVIQ #Monetization #DigitalAdvertising #AdOps #Innovation #AdSpend #DataDriven

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Cameron M. Hackett (Kiely), Sr. Director of Media Strategy (expectant new Mom) discusses the controversial topic of pregnancy in advertising and explains how agencies and brands can approach it differently. #LiveEmpowered #EmpowerMedia #Strategy #Advertising #Marketing #Pregnancy #Women #LargestWomanOwnedAgency

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Conducting a survey can uncover new narratives to include in your PR strategy. Senior Vice President Jessica Garcia highlights the benefits of integrating surveys into your PR approach. #PRStrategy #Surveys #PublicRelations #PRTips

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In the latest episode of Digiday’s “Future of TV” series, Mediahub's Michael Piner, U.S. EVP, Advanced Advertising, joins leaders from Digitas North America, GroupM, and Known to address the back end of the streaming ad industry — the likeliness of the IP address to go the way of the third-party cookie and the challenges many advertisers are facing in turning to alternative IDs to measure fragmented streaming audiences.   “Everyone’s bought into the idea of alternative IDs, but now operationalizing that idea and finding out how we connect all of these IDs that’s really the stage where everyone is at. There’s buy-in in the industry at scale but making it operational and cost-effective is the real challenge now.”   https://lnkd.in/gJdFQjB9

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In a piece highlighting the industry's rising nextgen media buyers, our VP, Integrated Investment, Katelyn Rodkey talks smart investment strategies + approaches for brands to win now and well into the future, including focusing on programmatic buying, leveraging emerging tech to be more reactive to changing trends and speed to market. Read more in Ad Age.

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The importance of understanding and engaging with the Hispanic demographic is paramount, especially considering its significant and expanding presence in the U.S. Currently, Hispanics represent 19% of the total population, totaling 62 million people, but despite their increasing economic and demographic significance, there is a growing disconnect between Hispanic consumers and big brands. Traditional measurement methods have failed to capture the nuanced behaviors and preferences of this diverse audience, leading to the need for new deterministic ad-effectiveness measurement solutions. This raises substantial concerns and presents both challenges and opportunities for major advertisers. #hispanics #latinx #ctv https://lnkd.in/eFjSKPFd

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📉 The latest Campaign US Salary Survey reveals increasing dissatisfaction among marketing professionals with their compensation, particularly within agencies. mollie rosen, president, member experience at the 4A’s, highlights the economic pressures and client budget cuts impacting agencies' ability to invest in their talent. “Clients are cutting back their budgets or are reluctant to commit,” Rosen explains, making it difficult for agencies to plan and support their employees effectively. 📊 Read more in the full report by Bailey Calfee: https://bit.ly/3Yywer2 Also read: 📊 https://bit.ly/4dwhn4x 📊 https://bit.ly/4dzcmbo

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Jacob Donnelly (A Media Operator) and James Capo (Omeda) talk opportunities for Media (B2B in Annex Business Media's case) and how it all comes back to #audience no matter the vehicle of deliverance. #AudienceFirst people! As B2B Media operators we try to know our audiences to the core. Sometimes we do a great job, sometimes we need to do more. This is our advantage in B2B that benefits our advertising clients and readers alike... better content because we know what the audience wants and better #1stPartyData that ultimately allows our advertisers to hit the audience that is truly interested in their product. #greatcontentbetterpeople #thisisannex

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**🚢 Port Closures Update: Take Action Early! 🚢** As we head into the crucial holiday season and utilizing year-end budgets, the promo industry will likely experience lower inventory levels due to the dockworker’s strike that began earlier today. The severity of shortages and possible price increases will be determined by how long the strike lasts. The shipping industry’s rule of thumb is that it takes 5 days to “catch up” for each day of closure, so a strike lasting 2 weeks will mean port congestion and delays until the end of the year. West Coast ports do not have the capacity to accept even half the excess volume diverted from the East Coast so we can expect backlogs and delays there too. We implore everyone to get ahead of the push and order your holiday merch early to avoid potential disruptions. We are closely monitoring and staying in regular contact with our vendor partners to ensure smooth operations and timely deliveries for all our clients. Don’t wait—let’s work together to stay prepared. Reach out to us with any questions or for further assistance. We’d love to help you! #Brandedmerch #promoswork #Logistics #SupplyChain #PortClosures #StayAhead

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Campaign US tapped Stefanie Morales, VP of Media Intelligence, to share insights on the evolving landscape of TV formats and advertising strategies. From shifting measurement methods to the rise of shoppable TV, 2024 has been an interesting year. Read more about the industry's shift in this article: https://lnkd.in/eJgzDEiR

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For as much energy as #advertisers and agencies have put into supply path optimization over the years, the #programmatic supply chain is still in need of cleaning up. See the recent examples of made-for-advertising sites, Forbes and Colossus calling into question ad buyers’ abilities to control what inventory they’re purchasing programmatically. This helps to explain why Digitas North America is planning to take a stricter approach to how it sources inventory. In this piece by Tim Peterson, we speak to Leah Askew.

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Phone calls and in-person surveys are giving way to a new era of online sample collection that makes political market research faster, more cost-effective, and more insightful for campaign strategists. Learn more: https://bit.ly/4aEYY4v #MRX #OnlineSample #PoliticalCampaigns

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Albertsons Media announced its launch of #CollectiveTV, a solution that will allow advertisers the means to target, measure, and optimize ad campaigns across streaming, digital video, and soon linear TV. According to the Interactive Advertising Bureau’s 2024 Digital Video Ad Spend & Strategy Report, digital video ad revenues are expected to reach $63 billion in 2024. 🚀📺 #Albertsons #CollectiveTV #DigitalAdvertising #RetailMedia #AdTech #MarketingInnovation #CTV #StreamingMedia #AdvertisingTrends

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✅🖥️ AdExchanger (6/10): “OpenPass is a publisher tool that allows users to access sites by providing their email, rather than repeatedly logging in with a password. Once users verify their email, publishers get an authenticated address they can turn into an identifier – in Scripps’ case, a UID2. OpenPass does not automatically turn a signal into a UID2, The Trade Desk said. Publishers can include that signal within whichever identity framework they choose. “Every publisher manages [identity] differently,” the rep said. But, naturally, The Trade Desk considers OpenPass as a next step to UID2. Scripps, for example, already uses UID2, so it expects OpenPass to help raise the number of UID2s it has to target and measure traffic across its streaming and web properties, which include Ion, Court TV and Bounce TV. Additional signal gives Scripps a better understanding of its audience, the publisher said, which will help it better package inventory for advertisers based on the type of viewer they want to reach. It should also help advertisers manage reach and frequency across channels. The major holding companies are (still) asking publishers for show-level data, Scripps said, which many publishers refuse to share because they’re worried advertisers will cherry-pick inventory. Scripps sees that gap as a competitive advantage. Scripps passes show-level data at the network, program and episode level, the rep said, using data obfuscation tactics to ensure the data it passes in the bid stream can’t be used to profile, reidentify or retarget viewers.” ⬇️ #streamingtv #programmatic #avod #fast

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Read more: https://lnkd.in/gUzh2eD5 Curious about Meta's expanding advertising opportunities? Justin Chase, EVP, EVERSANA INTOUCH Media, breaks down the potential of an all-Meta strategy as Threads introduces ads, with key insights on cross-platform benefits and cost savings. Discover more in Med Ad News! #DigitalMarketing #Advertising #MetaStrategy #EVERSANAINTOUCH

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