Mostafa Wefky

Digital Marketing Manager | Growth Strategy | E-commerce | SEO Consultant | Data analyst | SEM | ASO | | Omni-channel Marketing Automation | App Growth |

Riyadh, Saudi Arabia Contact Info
4K followers 500+ connections

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About

Digital marketing professional with 15 years of experience, my key strengths include:

- Facilitated the growth of numerous startup companies in Saudi Arabia, playing a pivotal role in their success.

- Possess full expertise across multiple digital marketing channels such as Search Marketing, Display Marketing, Mobile App Growth, Inbound Marketing, Email Marketing, Social Media Marketing and Content Marketing. Leveraged these capabilities to achieve sustainable growth percentages and high audience engagement.

- Extensive mobile acquisition experience, with a strong track record in App Store Optimization (ASO), as well as optimizing for key metrics like CPM, CPI and CPC.

- Solid understanding of integrated digital and traditional marketing efforts. Drove the successful launch of an integrated media campaign for the largest e-commerce site in the MENA region.

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Experience

  • Jazeera Paints

    Jazeera Paints

    4 years 8 months

    • Jazeera Paints Graphic

      Digital Ads Manager

      Jazeera Paints

      - Present 1 year 10 months

      Riyadh, Saudi Arabia

    • Al-Jazeera Paints Factory Graphic

      SEO / SEM Manager

      Al-Jazeera Paints Factory

      - 2 years 11 months

      Riyadh, Riyadh Region, Saudi Arabia

      ( 𝐈 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲'𝐬 𝐚𝐭𝐭𝐢𝐭𝐮𝐝𝐞 𝐭𝐨 𝐜𝐨𝐧𝐜𝐞𝐧𝐭𝐫𝐚𝐭𝐞 𝐦𝐨𝐫𝐞 𝐢𝐧𝐭𝐨 𝐜𝐨𝐥𝐨𝐫𝐬 𝐫𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 )

      Create and Execute marketing plans for all eCommerce channels (App, Website, Mobile Web)

      covering SEM, SEO , Social Media Ads, e-mail Newsletters, SMS, Press Releases, Web Push and App Push .

      Executing campaigns for all stages of customer life cycle:
      A) Awareness
      B) Engagement
      C) Acquisition (Apps…

      ( 𝐈 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲'𝐬 𝐚𝐭𝐭𝐢𝐭𝐮𝐝𝐞 𝐭𝐨 𝐜𝐨𝐧𝐜𝐞𝐧𝐭𝐫𝐚𝐭𝐞 𝐦𝐨𝐫𝐞 𝐢𝐧𝐭𝐨 𝐜𝐨𝐥𝐨𝐫𝐬 𝐫𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 )

      Create and Execute marketing plans for all eCommerce channels (App, Website, Mobile Web)

      covering SEM, SEO , Social Media Ads, e-mail Newsletters, SMS, Press Releases, Web Push and App Push .

      Executing campaigns for all stages of customer life cycle:
      A) Awareness
      B) Engagement
      C) Acquisition (Apps install campaigns ...etc )
      D) Retention in segments. (remarketing campaigns - app push ...etc )
      E) Conversion
      Developing and implementing marketing, advertising, and social media campaigns.
      -Manage Marketing budget, analyze ROI of marketing investments and performance, and report back to Management.
      -Implements marketing and advertising campaigns by assembling and analyzing sales forecasts.
      -Plan and organize promotional presentations, and update calendars.
      -Develop annually, quarterly, monthly target with the current available data and understanding of the market.
      -Create a dashboard From Scratch by Google Data Studio To Track all the e Commerce activities

  • KFB Holding Group Graphic

    Ecommerce Manager

    KFB Holding Group

    - 1 year

    الرياض السعودية

    Manage the ecommerce operations &
    Developing and implementing effective digital marketing strategies to increase brand awareness and attract new customers.
    Search Engine Optimization (SEO): Applying SEO practices to improve the site's ranking in search results and increase website traffic.
    Online advertising: Managing Pay-Per-Click (PPC) campaigns and sponsored ads on social media to increase reach to targeted customers.
    Web analytics: Ability to use analytics tools such as Google…

    Manage the ecommerce operations &
    Developing and implementing effective digital marketing strategies to increase brand awareness and attract new customers.
    Search Engine Optimization (SEO): Applying SEO practices to improve the site's ranking in search results and increase website traffic.
    Online advertising: Managing Pay-Per-Click (PPC) campaigns and sponsored ads on social media to increase reach to targeted customers.
    Web analytics: Ability to use analytics tools such as Google Analytics to track website performance, improve user experience, and increase conversions.
    Email marketing: Developing effective email campaigns to guide customers towards purchases and increase brand loyalty.
    Social media: Managing the company's social media accounts to increase engagement and communication with the target audience.
    Budget management: Planning and managing the budget allocated for marketing and e-commerce to ensure efficient use of funds.
    Communication skills: Effectively communicating with team members and clients to understand requirements and provide appropriate solutions.
    Analytical and creative thinking: Using analytical thinking to identify opportunities for improvement and creative thinking to develop innovative solutions to increase success in marketing and e-commerce.

  • Xcite by Alghanim Electronics Graphic

    Ecommerce Digital Marketing / SEO Manager

    Xcite by Alghanim Electronics

    - 3 years

    Saudi Arabia

    (𝐒𝐄𝐎 𝐌𝐀𝐍𝐀𝐆𝐄𝐑 𝐢𝐧 𝐊𝐒𝐀 & 𝐊𝐔𝐖𝐀𝐈𝐓)

    1- Execute marketing plans for all three eCommerce channels (App, Website, Mobile Web) covering SEM (Adwords / Affiliate), Seo Audit , Social Media, e-mail Newsletters, SMS, Press Releases, App Notifications , GTM - GDS and other Marketing channels to deliver results.

    2- executing campaigns for all stages of customer life-cycle:
    A) Awareness
    B) Engagement
    C) Acquisition
    D) Retention in segmented .
    E) Seo…

    (𝐒𝐄𝐎 𝐌𝐀𝐍𝐀𝐆𝐄𝐑 𝐢𝐧 𝐊𝐒𝐀 & 𝐊𝐔𝐖𝐀𝐈𝐓)

    1- Execute marketing plans for all three eCommerce channels (App, Website, Mobile Web) covering SEM (Adwords / Affiliate), Seo Audit , Social Media, e-mail Newsletters, SMS, Press Releases, App Notifications , GTM - GDS and other Marketing channels to deliver results.

    2- executing campaigns for all stages of customer life-cycle:
    A) Awareness
    B) Engagement
    C) Acquisition
    D) Retention in segmented .
    E) Seo

    3- Provide Tactical support to Merchandising teams for tactical as well as thematic Product / Promotion highlights and reach.

    4- Liaise with Graphics and Web Designers to deliver Marketing assets as per plans on schedule
    A) Web and App Banners
    B) Social Media Posts
    C) Promotional Static Pages.
    D) Registration and Pre-Order campaigns

    5- Monitor and operate various Marketing tools of Xcite eCommerce business as below:
    A) Bidding Adwords, & Executing Search and display campaigns,
    B) Monitoring affiliate marketing and optimizing CPC spends
    C) Creating segmented and personalized email campaigns
    D) Newsletter & App Notification pushes to subscriber base
    E) Co-ordinate with external teams such as Social Media, Marketing Agencies for align all campaigns.
    F) Ensure Optimized and highly efficient spends on marketing budgets.

    6- Publish competitor benchmarks for KVI products and publish to relevant groups.

    7- Look out for new Marketing tools and latest trends in Digital marketing to introduce new approaches for digital marketing.

    8- solve all technical SEO problems

    9- Create a dashboard From Scratch by Google Data Studio To Track all the e Commerce activities

  • international tanks trade est Graphic

    Digital Marketing Manager

    international tanks trade est

    - 3 years

    Saudi Arabia

    • Market Research & Competitive Analysis.
    • Implementation and management of FB campaigns / Newsletters
    • Plan & execute the Search Marketing: SEO / SEM
    • Execute the digital marketing activities aligned with the brand standards and guidelines, optimizing campaigns to the consumer dynamics in the market.
    • Plan and Optimize marketing plan for a wide variety of local and regional businesses.
    • Manage the day-to-day digital operations and aggressively grow the new and unique…

    • Market Research & Competitive Analysis.
    • Implementation and management of FB campaigns / Newsletters
    • Plan & execute the Search Marketing: SEO / SEM
    • Execute the digital marketing activities aligned with the brand standards and guidelines, optimizing campaigns to the consumer dynamics in the market.
    • Plan and Optimize marketing plan for a wide variety of local and regional businesses.
    • Manage the day-to-day digital operations and aggressively grow the new and unique social platform.
    Develop campaign components including keywords, copywriting , landing page selection, account structure etc.
    • Manage budgets towards performance goals.
    • Review and monitor day-to-day digital analytics for brands and client's websites.

  • Danat eVentures Graphic

    SEO Manager

    Danat eVentures

    - 1 month

    Egypt

    Danat’s goal is to incubate and grow the best internet ideas and projects that are targeting internet Arabic speakers. Danat handles IT developments and provides consultancy services in areas of web development and mobile development. Danat has offices in Dubai, Riyadh and Cairo.

  • Murabahat Real Estate Solutions -MRESCO Graphic

    Senior Seo Specialist

    Murabahat Real Estate Solutions -MRESCO

    - 10 months

    Egypt

    SEO On-Page / SEO Off-Page / Keyword Research / Keyword Density / Google Webmaster Tools/ Search Analysis / Link Building
    asp.net code errors with seo
    Link Building
    Successfully building well rounded back-linking portfolios for a variety of website link Building Campaigns.
    Analyse websites and suggest ideas for link bait, managing the entire linking process
    Comprehensive use of tools such as Google webmaster, submitting XML sitemaps, RSS feeds, reporting on URL errors and…

    SEO On-Page / SEO Off-Page / Keyword Research / Keyword Density / Google Webmaster Tools/ Search Analysis / Link Building
    asp.net code errors with seo
    Link Building
    Successfully building well rounded back-linking portfolios for a variety of website link Building Campaigns.
    Analyse websites and suggest ideas for link bait, managing the entire linking process
    Comprehensive use of tools such as Google webmaster, submitting XML sitemaps, RSS feeds, reporting on URL errors and Missing links
    Advanced experience in delivering SEO solutions for dynamic database driven e-commerce websites and content publishers.
    Maximized workflow to tight deadlines with the use of Excel other tools like market samurai, SEO Majestic.
    Experienced in dealing with intrinsic e-commerce concerns: duplicate content, canonical issues, site migration and SEO friendly URL rewriting.

  • Arabic books search engine Graphic

    Founder

    Arabic books search engine

    - 1 year 1 month

    Egypt

    Search engine For arabic books

  • Seo Specialist

    Global Web Marketing

    - 5 months

    Global Web Marketing is an SEO (Search Engine Optimization) Social Media Management agency located in Egypt

  • Seo Freelancer

    Freelancer

    - 2 years

    Worked as Seo Freelancer in Digital point – Warrior forum ...etc

Education

Licenses & Certifications

Languages

  • Arabic

    -

  • English

    -

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